How popular isXiaomi in search?
In August 2026, there were an estimated 6.1M branded searches for Xiaomi worldwide which is down 18.2% over the last 11 months. Xiaomi holds 44.9% estimated Share of Search among fan brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fan brands compete with Xiaomi?
Share of Search by month for Dyson, Xiaomi. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Xiaomi | Lasko | Vornado | Honeywell |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 46.6% | 0.31% | 0.21% | <0.01% |
| Nov 2025 | 64.3% | 35.3% | 0.19% | 0.16% | <0.01% |
| Dec 2025 | 61.8% | 37.8% | 0.2% | 0.2% | <0.01% |
| Jan 2026 | 55.3% | 44.2% | 0.29% | 0.24% | <0.01% |
| Feb 2026 | 54% | 45.5% | 0.3% | 0.2% | <0.01% |
| Mar 2026 | 48.7% | 50.7% | 0.41% | 0.18% | <0.01% |
| Apr 2026 | 52.1% | 47.3% | 0.38% | 0.26% | <0.01% |
| May 2026 | 52% | 47.1% | 0.47% | 0.38% | <0.01% |
| Jun 2026 | 51.9% | 47.2% | 0.47% | 0.47% | <0.01% |
| Jul 2026 | 49.1% | 49.9% | 0.49% | 0.49% | <0.01% |
| Aug 2026 | 54.2% | 44.9% | 0.44% | 0.36% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 54.2% | 7.4M | +22.8% | +5.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 44.9% | 6.1M | 0% | -5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.44% | 60.5K | 0% | 0 points | |
| 4, held 4th | 0.36% | 49.5K | -18.2% | -0.1 points | |
| 5, held 5th | <0.01% | 260 | -18.8% | 0 points |
1.
Dyson54.2%
Moved from 2nd to 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +5.2 points.
2.
Xiaomi44.9%
Moved from 1st to 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -5 points.
3.
Lasko0.44%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Vornado0.36%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
<0.01%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Xiaomi and its closest rivals
How has branded search demand for Xiaomi changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Xiaomi worldwide fell from 7.5M to 6.1M.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among fan brands worldwide decreased from 46.6% to 44.9%.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among fan brands worldwide peaked at 50.7% in March 2026 and was lowest at 35.3% in November 2025.
How did search popularity change for fan brands worldwide in August 2026?
4 changes
In August 2026, Dyson overtook Xiaomi to take the highest estimated Share of Search among fan brands worldwide, at 54.2%.
In August 2026, Xiaomi lost estimated Share of Search among fan brands worldwide, from 49.9% to 44.9%.
Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
Estimated monthly branded searches for Lasko worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
Where does Xiaomi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Streaming device brands | 3rd of 5 | 0.73% | Show ranking |
| Smartphone brands | 3rd of 5 | 1.4% | Show ranking |
| Video streaming devices | 2nd of 6 | 40.2% | Show ranking |
| Fan brands | 2nd of 5 | 44.9% | Shown above |
| Desk lamp brands | 2nd of 6 | 45.4% | Show ranking |
How is Xiaomi measured?
Brandwave collects information about searches that people make online using Xiaomi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- xiaomi
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Is Xiaomi your brand?
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