Dyson vs Xiaomi:Which is searched more?
In September 2026, Xiaomi had more branded searches than Dyson among standing fan brands worldwide. Xiaomi was estimated to have 7.8M branded searches compared to Dyson’s 5M, and held a 58.4% Share of Search versus Dyson’s 37.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dyson or Xiaomi?
Compare the standing fan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xiaomi, Dyson. The figures are in the table below the chart.
View monthly share of search table
| Month | Xiaomi | Dyson | Honeywell | Lasko | Vornado |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 36.1% | 4% | 0.72% | 0.3% |
| Nov 2025 | 49.5% | 46.1% | 3.4% | 0.71% | 0.27% |
| Dec 2025 | 54.3% | 41.4% | 3% | 0.89% | 0.36% |
| Jan 2026 | 57.9% | 36.5% | 4% | 1.2% | 0.43% |
| Feb 2026 | 58.2% | 36.7% | 4% | 0.73% | 0.32% |
| Mar 2026 | 62.6% | 32.3% | 4.3% | 0.59% | 0.23% |
| Apr 2026 | 58.3% | 36.8% | 4% | 0.53% | 0.31% |
| May 2026 | 58.2% | 36.7% | 4% | 0.62% | 0.46% |
| Jun 2026 | 57.4% | 36.6% | 4.9% | 0.59% | 0.55% |
| Jul 2026 | 62% | 32.4% | 4.3% | 0.64% | 0.6% |
| Aug 2026 | 58% | 36.9% | 4.1% | 0.59% | 0.45% |
| Sep 2026 | 58.4% | 37.5% | 3.4% | 0.46% | 0.27% |
How has the Dyson and Xiaomi comparison changed over the last 12 months?
3 findings
- Xiaomi was ahead of Dyson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among standing fan brands worldwide moved from 36.1% to 37.5%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among standing fan brands worldwide moved from 58.9% to 58.4%, and its estimated monthly branded searches moved from 8.2M to 7.8M.
How did search popularity change for standing fan brands worldwide in September 2026?
1 change
In September 2026, Dyson gained estimated Share of Search among standing fan brands worldwide, from 36.9% to 37.5%.
Other head-to-heads among standing fan brands
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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