Brandwave

Cordless straightener brands:Which are searched most?

In September 2026, Dyson was the most searched among cordless straightener brands worldwide, with an estimated 8.1M branded searches and 92.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson92.9%
  2. BaByliss7%
  3. GHD0.05%

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Share of SearchLeaderboard

Compare the cordless straightener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cordless straightener brands worldwide, by month

Share of Search by month for Dyson, BaByliss. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissGHD
Oct 202593.2%6.7%0.05%
Nov 202593.7%6.2%0.03%
Dec 202593%6.9%0.03%
Jan 202693.8%6.2%0.04%
Feb 202693.4%6.5%0.06%
Mar 202692.1%7.8%0.06%
Apr 202691.7%8.2%0.06%
May 202691.7%8.2%0.06%
Jun 202691.8%8.2%0.06%
Jul 202690.8%9.1%0.05%
Aug 202692.3%7.6%0.06%
Sep 202692.9%7%0.05%

This month’s ranking, September 2026

  1. 1.Dyson

    92.9%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +0.6 points.

  2. 2.BaByliss

    7%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -0.6 points.

  3. 3.GHD

    0.05%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cordless straightener brands worldwide?

In September 2026, Dyson was the most searched among cordless straightener brands worldwide, with an estimated 8.1M branded searches and 92.9% estimated Share of Search within this set. BaByliss is in 2nd place, 85.9 percentage points behind at 7% Share of Search.

Global cordless straightener brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson93.2% → 92.9%93.8%Jan 202690.8%Jul 20261st
BaByliss6.7% → 7%9.1%Jul 20266.2%Jan 20262nd
GHD0.05%0.06%Jun 20260.03%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among cordless straightener brands worldwide peaked at 93.8% in January 2026 and was lowest at 90.8% in July 2026.
  • Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among cordless straightener brands worldwide peaked at 9.1% in July 2026 and was lowest at 6.2% in January 2026.
  • Across the 12 months ending September 2026, Dyson, BaByliss and GHD held steady: their estimated Share of Search among cordless straightener brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for cordless straightener brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among cordless straightener brands worldwide, from 92.3% to 92.9%.

  2. In September 2026, BaByliss lost estimated Share of Search among cordless straightener brands worldwide, from 7.6% to 7%.

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