Brandwave

How popular isGHD in search?

In September 2026, there were an estimated 4.4K branded searches for GHD worldwide which held steady over the last 12 months. GHD holds 0.08% estimated Share of Search among cordless straightener brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson89%
  2. BaByliss11%
  3. GHD0.08%
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Which cordless straightener brands compete with GHD?

GHD against cordless straightener brands worldwide, by month

Share of Search by month for Dyson, BaByliss, GHD. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissGHD
Oct 202589.1%10.9%0.08%
Nov 202589.2%10.8%0.05%
Dec 202587%13%0.05%
Jan 202689%11%0.08%
Feb 202688.9%11%0.1%
Mar 202686.9%13%0.09%
Apr 202687%12.9%0.09%
May 202687%12.9%0.09%
Jun 202687.1%12.8%0.09%
Jul 202684.6%15.3%0.09%
Aug 202686.9%13%0.09%
Sep 202689%11%0.08%

  1. 1.Dyson

    89%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2 points.

  2. 2.BaByliss

    11%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -2 points.

  3. 3.GHD

    0.08%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between GHD and its closest rivals

Every comparison with GHD

How has branded search demand for GHD changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for GHD worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, GHD’s estimated Share of Search among cordless straightener brands worldwide held steady at 0.08%.

How did search popularity change for cordless straightener brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among cordless straightener brands worldwide, from 86.9% to 89%.

  2. In September 2026, BaByliss lost estimated Share of Search among cordless straightener brands worldwide, from 13% to 11%.

Where does GHD compete?

GHD is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Curling wand brands6th of 60.08%Show ranking
Blow dryer brands5th of 70.08%Show ranking
Flat iron brands5th of 60.08%Show ranking
Cordless straightener brands3rd of 30.08%Shown above

How is GHD measured?

Brandwave collects information about searches that people make online using GHD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ghd engineering

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How the Brand Demand Index is measured

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