Brandwave

Blow dryer brands:Which are searched most?

In September 2026, Dyson was the most searched among blow dryer brands worldwide, with an estimated 5M branded searches and 86.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson86.1%
  2. BaByliss10.6%
  3. Lange2.8%
  4. T30.25%
  5. GHD0.08%
  6. CHI0.04%
  7. Shark0.03%

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Share of SearchLeaderboard

Compare the blow dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among blow dryer brands worldwide, by month

Share of Search by month for Dyson, BaByliss, Lange. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissLangeT3GHDCHIShark
Oct 202585.7%10.5%3.4%0.25%0.08%0.05%0.03%
Nov 202585.8%10.4%3.5%0.25%0.05%0.04%0.04%
Dec 202583.6%12.5%3.4%0.45%0.05%0.04%0.05%
Jan 202685.6%10.5%3.4%0.31%0.08%0.05%0.03%
Feb 202685.5%10.5%3.5%0.31%0.09%0.05%0.03%
Mar 202683.7%12.5%3.4%0.3%0.09%0.06%0.03%
Apr 202683.8%12.4%3.4%0.3%0.09%0.06%0.03%
May 202683.8%12.4%3.4%0.3%0.09%0.05%0.03%
Jun 202684.4%12.4%2.8%0.25%0.09%0.05%0.03%
Jul 202680.9%14.6%4%0.36%0.09%0.06%0.03%
Aug 202683.7%12.5%3.4%0.3%0.09%0.05%0.03%
Sep 202686.1%10.6%2.8%0.25%0.08%0.04%0.03%

This month’s ranking, September 2026

  1. 1.Dyson

    86.1%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  2. 2.BaByliss

    10.6%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.9 points.

  3. 3.Lange

    2.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.T3

    0.25%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.GHD

    0.08%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.CHI

    0.04%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Shark

    0.03%

    Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among blow dryer brands worldwide?

In September 2026, Dyson was the most searched among blow dryer brands worldwide, with an estimated 5M branded searches and 86.1% estimated Share of Search within this set. BaByliss is in 2nd place, 75.5 percentage points behind at 10.6% Share of Search.

Global blow dryer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson85.7% → 86.1%86.1%Sep 202680.9%Jul 20261st
BaByliss10.5% → 10.6%14.6%Jul 202610.4%Nov 20252nd
Lange3.4% → 2.8%4%Jul 20262.8%Jun 20263rd
T30.25%0.45%Dec 20250.25%Jun 20264th
GHD0.08%0.09%Feb 20260.05%Dec 20255th
CHI0.05% → 0.04%0.06%Apr 20260.04%Dec 20256th
Shark0.03%0.05%Dec 20250.03%Mar 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Lange’s estimated Share of Search among blow dryer brands worldwide decreased from 3.4% to 2.8%.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among blow dryer brands worldwide peaked at 86.1% in September 2026 and was lowest at 80.9% in July 2026.
  • Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among blow dryer brands worldwide peaked at 14.6% in July 2026 and was lowest at 10.4% in November 2025.
  • Across the 12 months ending September 2026, Lange’s estimated Share of Search among blow dryer brands worldwide peaked at 4% in July 2026 and was lowest at 2.8% in June 2026.
  • Across the 12 months ending September 2026, Dyson, BaByliss, T3, GHD, CHI and Shark held steady: their estimated Share of Search among blow dryer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for blow dryer brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among blow dryer brands worldwide, from 83.7% to 86.1%.

  2. In September 2026, BaByliss lost estimated Share of Search among blow dryer brands worldwide, from 12.5% to 10.6%.

  3. In September 2026, Lange lost estimated Share of Search among blow dryer brands worldwide, from 3.4% to 2.8%.

  4. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

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