Brandwave

How popular isBaByliss in search?

In September 2026, there were an estimated 616K branded searches for BaByliss worldwide which held steady over the last 12 months. BaByliss holds 10.6% estimated Share of Search among blow dryer brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson86.1%
  2. BaByliss10.6%
  3. Lange2.8%
  4. T30.25%
  5. GHD0.08%
  6. CHI0.04%
  7. Shark0.03%
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Which blow dryer brands compete with BaByliss?

BaByliss against blow dryer brands worldwide, by month

Share of Search by month for Dyson, BaByliss, Lange. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissLangeT3GHDCHIShark
Oct 202585.7%10.5%3.4%0.25%0.08%0.05%0.03%
Nov 202585.8%10.4%3.5%0.25%0.05%0.04%0.04%
Dec 202583.6%12.5%3.4%0.45%0.05%0.04%0.05%
Jan 202685.6%10.5%3.4%0.31%0.08%0.05%0.03%
Feb 202685.5%10.5%3.5%0.31%0.09%0.05%0.03%
Mar 202683.7%12.5%3.4%0.3%0.09%0.06%0.03%
Apr 202683.8%12.4%3.4%0.3%0.09%0.06%0.03%
May 202683.8%12.4%3.4%0.3%0.09%0.05%0.03%
Jun 202684.4%12.4%2.8%0.25%0.09%0.05%0.03%
Jul 202680.9%14.6%4%0.36%0.09%0.06%0.03%
Aug 202683.7%12.5%3.4%0.3%0.09%0.05%0.03%
Sep 202686.1%10.6%2.8%0.25%0.08%0.04%0.03%

  1. 1.Dyson

    86.1%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  2. 2.BaByliss

    10.6%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.9 points.

  3. 3.Lange

    2.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.T3

    0.25%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.GHD

    0.08%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.CHI

    0.04%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Shark

    0.03%

    Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between BaByliss and its closest rivals

Every comparison with BaByliss

How has branded search demand for BaByliss changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BaByliss worldwide held steady, from 610K to 616K.
  • Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among blow dryer brands worldwide peaked at 14.6% in July 2026 and was lowest at 10.4% in November 2025.

How did search popularity change for blow dryer brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among blow dryer brands worldwide, from 83.7% to 86.1%.

  2. In September 2026, BaByliss lost estimated Share of Search among blow dryer brands worldwide, from 12.5% to 10.6%.

  3. In September 2026, Lange lost estimated Share of Search among blow dryer brands worldwide, from 3.4% to 2.8%.

  4. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does BaByliss compete?

BaByliss is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair styling tool brands4th of 75.9%Show ranking
Curling iron brands2nd of 59.8%Show ranking
Hair straightener brands2nd of 59.8%Show ranking
Hair dryer brands2nd of 510.1%Show ranking
Curling wand brands2nd of 610.5%Show ranking
Blow dryer brands2nd of 710.6%Shown above
Flat iron brands2nd of 610.9%Show ranking
Cordless straightener brands2nd of 311%Show ranking
Air styler brands2nd of 311%Show ranking
Hair curler brands2nd of 311%Show ranking
Hot rollers brands1st of 588.3%Show ranking

How is BaByliss measured?

Brandwave collects information about searches that people make online using BaByliss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

Do you work for BaByliss? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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