How popular isShark in search?
In September 2026, there were an estimated 1.1M branded searches for Shark worldwide which is down 5.7% over the last 12 months. Shark holds 0.03% estimated Share of Search among blow dryer brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which blow dryer brands compete with Shark?
Share of Search by month for Dyson, BaByliss, Lange, Shark. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | BaByliss | Lange | T3 | GHD | CHI | Shark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.7% | 10.5% | 3.4% | 0.25% | 0.08% | 0.05% | 0.03% |
| Nov 2025 | 85.8% | 10.4% | 3.5% | 0.25% | 0.05% | 0.04% | 0.04% |
| Dec 2025 | 83.6% | 12.5% | 3.4% | 0.45% | 0.05% | 0.04% | 0.05% |
| Jan 2026 | 85.6% | 10.5% | 3.4% | 0.31% | 0.08% | 0.05% | 0.03% |
| Feb 2026 | 85.5% | 10.5% | 3.5% | 0.31% | 0.09% | 0.05% | 0.03% |
| Mar 2026 | 83.7% | 12.5% | 3.4% | 0.3% | 0.09% | 0.06% | 0.03% |
| Apr 2026 | 83.8% | 12.4% | 3.4% | 0.3% | 0.09% | 0.06% | 0.03% |
| May 2026 | 83.8% | 12.4% | 3.4% | 0.3% | 0.09% | 0.05% | 0.03% |
| Jun 2026 | 84.4% | 12.4% | 2.8% | 0.25% | 0.09% | 0.05% | 0.03% |
| Jul 2026 | 80.9% | 14.6% | 4% | 0.36% | 0.09% | 0.06% | 0.03% |
| Aug 2026 | 83.7% | 12.5% | 3.4% | 0.3% | 0.09% | 0.05% | 0.03% |
| Sep 2026 | 86.1% | 10.6% | 2.8% | 0.25% | 0.08% | 0.04% | 0.03% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.1% | 5M | +22.2% | +2.5 points | |
| 2, held 2nd | 10.6% | 616K | +0.98% | -1.9 points | |
| 3, held 3rd | 2.8% | 165K | 0% | -0.5 points | |
| 4, held 4th | 0.25% | 14.8K | 0% | 0 points | |
| 5, held 5th | 0.08% | 4.4K | 0% | 0 points | |
| 6, held 6th | 0.04% | 2.4K | 0% | 0 points | |
| 7, held 7th | 0.03% | 1.6K | +23.1% | 0 points |
1.
Dyson86.1%
Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.5 points.
2.
BaByliss10.6%
Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.9 points.
3.
Lange2.8%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
T30.25%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
GHD
0.08%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
CHI0.04%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Shark0.03%
Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Shark and its closest rivals
Every comparison with Shark
23 comparisons
- Dyson vs Shark
- Electrolux vs Shark
- Roborock vs Shark
- ghd vs Shark
- Dreame vs Shark
- BaByliss vs Shark
- BISSELL vs Shark
- iRobot vs Shark
- SEBO vs Shark
- Miele vs Shark
- Shark vs Tineco
- Shark vs Vax
- Shark vs T3
- CHI vs Shark
- Dupray vs Shark
- AGV vs Shark
- HJC vs Shark
- Remington vs Shark
- Baseus vs Shark
- Black and Decker vs Shark
- GHD vs Shark
- Lange vs Shark
- Shark vs ThisWorx
How has branded search demand for Shark changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shark worldwide held steady at 1.1M.
- Across the 12 months ending September 2026, Shark’s estimated Share of Search among blow dryer brands worldwide held steady at 0.03%.
How did search popularity change for blow dryer brands worldwide in September 2026?
4 changes
In September 2026, Dyson gained estimated Share of Search among blow dryer brands worldwide, from 83.7% to 86.1%.
In September 2026, BaByliss lost estimated Share of Search among blow dryer brands worldwide, from 12.5% to 10.6%.
In September 2026, Lange lost estimated Share of Search among blow dryer brands worldwide, from 3.4% to 2.8%.
Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Where does Shark compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 3rd of 9 | 7.3% | Show ranking |
| Hair styling tool brands | 2nd of 7 | 9.2% | Show ranking |
| Car vacuum brands | 5th of 6 | 0.03% | Show ranking |
| Blow dryer brands | 7th of 7 | 0.03% | Shown above |
| Air styler brands | 3rd of 3 | 0.03% | Show ranking |
| Hair curler brands | 3rd of 3 | 0.03% | Show ranking |
| Mini vacuum brands | 3rd of 3 | 0.03% | Show ranking |
| Pet vacuum brands | 3rd of 3 | 0.03% | Show ranking |
| Steam mop brands | 4th of 5 | 10.9% | Show ranking |
| Bagless canister vacuum brands | 3rd of 3 | 0.04% | Show ranking |
| Motorbike helmet brands | 3rd of 3 | 1.4% | Show ranking |
How is Shark measured?
Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- hair dryer shark
- hair straightener shark
- hair styling shark
- shark bagless canister vacuum
- shark flexstyle
- shark hair dryer
- shark hair straightener
- shark hair styling
- shark motorbike helmet
- shark speedstyle
- shark steam mop
- shark vacuum
- vacuum shark
Who owns Shark?
Shark is owned by SharkNinja. Brandwave also tracks Ninja, owned by the same company, worldwide.
Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Shark your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.