Brandwave

Motorbike helmet brands:Which are searched most?

In September 2026, AGV was the most searched among motorbike helmet brands worldwide, with an estimated 135K branded searches and 63.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AGV63.7%
  2. HJC34.9%
  3. Shark1.4%

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Share of SearchLeaderboard

Compare the motorbike helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among motorbike helmet brands worldwide, by month

Share of Search by month for AGV, HJC. The figures are in the table below the chart.

View monthly share of search table
MonthAGVHJCShark
Oct 202568%30.5%1.5%
Nov 202572.2%26.5%1.3%
Dec 202568.2%30.6%1.2%
Jan 202668.2%30.6%1.2%
Feb 202663.4%34.9%1.7%
Mar 202658.9%39.5%1.6%
Apr 202658.9%39.5%1.6%
May 202658.7%39.4%1.9%
Jun 202663.3%34.7%2.1%
Jul 202663.5%34.8%1.7%
Aug 202663.5%34.8%1.7%
Sep 202663.7%34.9%1.4%

This month’s ranking, September 2026

  1. 1.AGV

    63.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.HJC

    34.9%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Shark

    1.4%

    Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among motorbike helmet brands worldwide?

In September 2026, AGV was the most searched among motorbike helmet brands worldwide, with an estimated 135K branded searches and 63.7% estimated Share of Search within this set. HJC is in 2nd place, 28.8 percentage points behind at 34.9% Share of Search.

Global motorbike helmet brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AGV68% → 63.7%72.2%Nov 202558.7%May 20261st
HJC30.5% → 34.9%39.5%Mar 202626.5%Nov 20252nd
Shark1.5% → 1.4%2.1%Jun 20261.2%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, AGV’s estimated Share of Search among motorbike helmet brands worldwide decreased from 68% to 63.7%.
  • Across the 12 months ending September 2026, HJC’s estimated Share of Search among motorbike helmet brands worldwide increased from 30.5% to 34.9%.
  • Across the 12 months ending September 2026, AGV’s estimated Share of Search among motorbike helmet brands worldwide peaked at 72.2% in November 2025 and was lowest at 58.7% in May 2026.
  • Across the 12 months ending September 2026, HJC’s estimated Share of Search among motorbike helmet brands worldwide peaked at 39.5% in March 2026 and was lowest at 26.5% in November 2025.
  • Across the 12 months ending September 2026, Shark held steady: its estimated Share of Search among motorbike helmet brands worldwide moved less than 0.5 percentage points.

How did search popularity change for motorbike helmet brands worldwide in September 2026?

  1. Estimated monthly branded searches for HJC worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

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