Brandwave

How popular isShark in search?

In September 2026, there were an estimated 1.1M branded searches for Shark worldwide which is down 5.7% over the last 12 months. Shark holds 1.4% estimated Share of Search among motorbike helmet brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AGV63.7%
  2. HJC34.9%
  3. Shark1.4%
Shark website (opens in a new tab)

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Which motorbike helmet brands compete with Shark?

Shark against motorbike helmet brands worldwide, by month

Share of Search by month for AGV, HJC, Shark. The figures are in the table below the chart.

View monthly share of search table
MonthAGVHJCShark
Oct 202568%30.5%1.5%
Nov 202572.2%26.5%1.3%
Dec 202568.2%30.6%1.2%
Jan 202668.2%30.6%1.2%
Feb 202663.4%34.9%1.7%
Mar 202658.9%39.5%1.6%
Apr 202658.9%39.5%1.6%
May 202658.7%39.4%1.9%
Jun 202663.3%34.7%2.1%
Jul 202663.5%34.8%1.7%
Aug 202663.5%34.8%1.7%
Sep 202663.7%34.9%1.4%
  1. 1.AGV

    63.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.HJC

    34.9%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Shark

    1.4%

    Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.3 points.

Compare search popularity between Shark and its closest rivals

How has branded search demand for Shark changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shark worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Shark’s estimated Share of Search among motorbike helmet brands worldwide held steady, from 1.5% to 1.4%.

How did search popularity change for motorbike helmet brands worldwide in September 2026?

  1. Estimated monthly branded searches for HJC worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

Where does Shark compete?

Shark is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands3rd of 97.3%Show ranking
Hair styling tool brands2nd of 79.2%Show ranking
Car vacuum brands5th of 60.03%Show ranking
Blow dryer brands7th of 70.03%Show ranking
Air styler brands3rd of 30.03%Show ranking
Hair curler brands3rd of 30.03%Show ranking
Mini vacuum brands3rd of 30.03%Show ranking
Pet vacuum brands3rd of 30.03%Show ranking
Steam mop brands4th of 510.9%Show ranking
Bagless canister vacuum brands3rd of 30.04%Show ranking
Motorbike helmet brands3rd of 31.4%Shown above

How is Shark measured?

Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • hair dryer shark
  • hair straightener shark
  • hair styling shark
  • shark bagless canister vacuum
  • shark flexstyle
  • shark hair dryer
  • shark hair straightener
  • shark hair styling
  • shark motorbike helmet
  • shark speedstyle
  • shark steam mop
  • shark vacuum
  • vacuum shark

How the Brand Demand Index is measured

Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja, owned by the same company, worldwide.

Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Shark your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.