Brandwave

CHI vs Shark:Which is searched more?

In September 2026, CHI had more branded searches than Shark among blow dryer brands worldwide. CHI was estimated to have 2.4K branded searches compared to Shark’s 1.6K, and held a 0.04% Share of Search versus Shark’s 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among blow dryer brands worldwide in September 2026Which is more popular in search, CHI or Shark?
CHI0.04%2.4K searches
vs
Shark0.03%1.6K searches

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Which is more popular in search, CHI or Shark?

Compare the blow dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CHI and Shark among blow dryer brands worldwide, by month

Share of Search by month for CHI, Shark. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissLangeT3GHDCHIShark
Oct 202585.7%10.5%3.4%0.25%0.08%0.05%0.03%
Nov 202585.8%10.4%3.5%0.25%0.05%0.04%0.04%
Dec 202583.6%12.5%3.4%0.45%0.05%0.04%0.05%
Jan 202685.6%10.5%3.4%0.31%0.08%0.05%0.03%
Feb 202685.5%10.5%3.5%0.31%0.09%0.05%0.03%
Mar 202683.7%12.5%3.4%0.3%0.09%0.06%0.03%
Apr 202683.8%12.4%3.4%0.3%0.09%0.06%0.03%
May 202683.8%12.4%3.4%0.3%0.09%0.05%0.03%
Jun 202684.4%12.4%2.8%0.25%0.09%0.05%0.03%
Jul 202680.9%14.6%4%0.36%0.09%0.06%0.03%
Aug 202683.7%12.5%3.4%0.3%0.09%0.05%0.03%
Sep 202686.1%10.6%2.8%0.25%0.08%0.04%0.03%

How has the CHI and Shark comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Shark took it in December 2025, CHI took it in January 2026.
  • Across the 12 months ending September 2026, CHI’s estimated Share of Search among blow dryer brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Shark’s estimated Share of Search among blow dryer brands worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 1.6K.

How did search popularity change for blow dryer brands worldwide in September 2026?

  1. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Other head-to-heads among blow dryer brands

How each brand is measured

Brandwave collects information about searches that people make online using CHI’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CHI

1 branded search term

  • chi hair

Shark

1 branded search term

  • hair dryer shark

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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