Brandwave

How popular isLange in search?

In September 2026, there were an estimated 172K branded searches for Lange worldwide which is down 19.5% over the last 12 months. Lange holds 2.8% estimated Share of Search among blow dryer brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson86.1%
  2. BaByliss10.6%
  3. Lange2.8%
  4. T30.25%
  5. GHD0.08%
  6. CHI0.04%
  7. Shark0.03%
Lange website (opens in a new tab)

Follow Lange and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which blow dryer brands compete with Lange?

Lange against blow dryer brands worldwide, by month

Share of Search by month for Dyson, BaByliss, Lange. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissLangeT3GHDCHIShark
Oct 202585.7%10.5%3.4%0.25%0.08%0.05%0.03%
Nov 202585.8%10.4%3.5%0.25%0.05%0.04%0.04%
Dec 202583.6%12.5%3.4%0.45%0.05%0.04%0.05%
Jan 202685.6%10.5%3.4%0.31%0.08%0.05%0.03%
Feb 202685.5%10.5%3.5%0.31%0.09%0.05%0.03%
Mar 202683.7%12.5%3.4%0.3%0.09%0.06%0.03%
Apr 202683.8%12.4%3.4%0.3%0.09%0.06%0.03%
May 202683.8%12.4%3.4%0.3%0.09%0.05%0.03%
Jun 202684.4%12.4%2.8%0.25%0.09%0.05%0.03%
Jul 202680.9%14.6%4%0.36%0.09%0.06%0.03%
Aug 202683.7%12.5%3.4%0.3%0.09%0.05%0.03%
Sep 202686.1%10.6%2.8%0.25%0.08%0.04%0.03%

  1. 1.Dyson

    86.1%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  2. 2.BaByliss

    10.6%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.9 points.

  3. 3.Lange

    2.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.T3

    0.25%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.GHD

    0.08%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.CHI

    0.04%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Shark

    0.03%

    Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Lange and its closest rivals

Every comparison with Lange

How has branded search demand for Lange changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lange worldwide fell from 213K to 172K.
  • Across the 12 months ending September 2026, Lange’s estimated Share of Search among blow dryer brands worldwide decreased from 3.4% to 2.8%.
  • Across the 12 months ending September 2026, Lange’s estimated Share of Search among blow dryer brands worldwide peaked at 4% in July 2026 and was lowest at 2.8% in June 2026.

How did search popularity change for blow dryer brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among blow dryer brands worldwide, from 83.7% to 86.1%.

  2. In September 2026, BaByliss lost estimated Share of Search among blow dryer brands worldwide, from 12.5% to 10.6%.

  3. In September 2026, Lange lost estimated Share of Search among blow dryer brands worldwide, from 3.4% to 2.8%.

  4. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Lange compete?

Lange is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Blow dryer brands3rd of 72.8%Shown above
Boot bag brands2nd of 528.9%Show ranking
Ski boots1st of 636.4%Show ranking

How is Lange measured?

Brandwave collects information about searches that people make online using Lange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • lange
  • lange ski boots

Do you work for Lange? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lange your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free