CHI vs Lange:Which is searched more?
In September 2026, Lange had more branded searches than CHI among blow dryer brands worldwide. Lange was estimated to have 165K branded searches compared to CHI’s 2.4K, and held a 2.8% Share of Search versus CHI’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CHI or Lange?
Compare the blow dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lange, CHI. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | BaByliss | Lange | T3 | GHD | CHI | Shark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.7% | 10.5% | 3.4% | 0.25% | 0.08% | 0.05% | 0.03% |
| Nov 2025 | 85.8% | 10.4% | 3.5% | 0.25% | 0.05% | 0.04% | 0.04% |
| Dec 2025 | 83.6% | 12.5% | 3.4% | 0.45% | 0.05% | 0.04% | 0.05% |
| Jan 2026 | 85.6% | 10.5% | 3.4% | 0.31% | 0.08% | 0.05% | 0.03% |
| Feb 2026 | 85.5% | 10.5% | 3.5% | 0.31% | 0.09% | 0.05% | 0.03% |
| Mar 2026 | 83.7% | 12.5% | 3.4% | 0.3% | 0.09% | 0.06% | 0.03% |
| Apr 2026 | 83.8% | 12.4% | 3.4% | 0.3% | 0.09% | 0.06% | 0.03% |
| May 2026 | 83.8% | 12.4% | 3.4% | 0.3% | 0.09% | 0.05% | 0.03% |
| Jun 2026 | 84.4% | 12.4% | 2.8% | 0.25% | 0.09% | 0.05% | 0.03% |
| Jul 2026 | 80.9% | 14.6% | 4% | 0.36% | 0.09% | 0.06% | 0.03% |
| Aug 2026 | 83.7% | 12.5% | 3.4% | 0.3% | 0.09% | 0.05% | 0.03% |
| Sep 2026 | 86.1% | 10.6% | 2.8% | 0.25% | 0.08% | 0.04% | 0.03% |
How has the CHI and Lange comparison changed over the last 12 months?
3 findings
- Lange was ahead of CHI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CHI’s estimated Share of Search among blow dryer brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Lange’s estimated Share of Search among blow dryer brands worldwide moved from 3.4% to 2.8%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for blow dryer brands worldwide in September 2026?
2 changes
In September 2026, Lange lost estimated Share of Search among blow dryer brands worldwide, from 3.4% to 2.8%.
Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Other head-to-heads among blow dryer brands
How each brand is measured
Brandwave collects information about searches that people make online using CHI’s and Lange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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