How popular isLange in search?
In August 2026, there were an estimated 4.4K branded searches for Lange worldwide which is down 63.6% over the last 11 months. Lange holds 2.4% estimated Share of Search among ski boots worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ski boots compete with Lange?
Share of Search by month for Salomon, Atomic, Head, Lange. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | Atomic | Head | Lange | Tecnica | Nordica |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 27.2% | 8.1% | 6.6% | 4.4% | 2.4% |
| Nov 2025 | 40.2% | 39% | 6.4% | 6.4% | 5.2% | 2.8% |
| Dec 2025 | 33% | 38.8% | 5.2% | 14.3% | 5.2% | 3.5% |
| Jan 2026 | 33.4% | 39.5% | 4.3% | 11.9% | 6.5% | 4.3% |
| Feb 2026 | 30.1% | 46.3% | 5.1% | 9.3% | 5.1% | 4.1% |
| Mar 2026 | 50.4% | 28.6% | 7% | 7% | 3.8% | 3.1% |
| Apr 2026 | 68% | 14.8% | 9.9% | 3.6% | 2.4% | 1.3% |
| May 2026 | 80.9% | 6.8% | 8.3% | 2% | 1.3% | 0.61% |
| Jun 2026 | 83.8% | 6.4% | 6.4% | 1.9% | 1% | 0.56% |
| Jul 2026 | 82.3% | 7.6% | 6.2% | 1.8% | 1.2% | 0.82% |
| Aug 2026 | 75.6% | 12.2% | 6.7% | 2.4% | 2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.6% | 137K | +5% | -6.7 points | |
| 2, held 2nd | 12.2% | 22.2K | +83.5% | +4.6 points | |
| 3, held 3rd | 6.7% | 12.1K | +22.2% | +0.4 points | |
| 4, held 4th | 2.4% | 4.4K | +51.7% | +0.6 points | |
| 5, held 5th | 2% | 3.6K | +89.5% | +0.8 points | |
| 6, held 6th | 1% | 1.9K | +46.2% | +0.2 points |
1.
Salomon75.6%
Held 1st. 137K estimated branded searches, +5% vs prior month. Share -6.7 points.
2.
Atomic12.2%
Held 2nd. 22.2K estimated branded searches, +83.5% vs prior month. Share +4.6 points.
3.
Head6.7%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
4.Lange
2.4%
Held 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.6 points.
5.Tecnica
2%
Held 5th. 3.6K estimated branded searches, +89.5% vs prior month. Share +0.8 points.
6.Nordica
1%
Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.
Compare search popularity between Lange and its closest rivals
How has branded search demand for Lange changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lange worldwide fell from 12.1K to 4.4K.
- Across the 11 months ending August 2026, Lange’s estimated Share of Search among ski boots worldwide decreased from 6.6% to 2.4%.
- Across the 11 months ending August 2026, Lange’s estimated Share of Search among ski boots worldwide peaked at 14.3% in December 2025 and was lowest at 1.8% in July 2026.
How did search popularity change for ski boots worldwide in August 2026?
6 changes
In August 2026, Atomic gained estimated Share of Search among ski boots worldwide, from 7.6% to 12.2%.
In August 2026, Tecnica gained estimated Share of Search among ski boots worldwide, from 1.2% to 2%.
In August 2026, Lange gained estimated Share of Search among ski boots worldwide, from 1.8% to 2.4%.
In August 2026, Salomon lost estimated Share of Search among ski boots worldwide, from 82.3% to 75.6%.
Estimated monthly branded searches for Nordica worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.
Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How is Lange measured?
Brandwave collects information about searches that people make online using Lange’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lange ski boots
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Is Lange your brand?
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