Brandwave

Dyson vs Lasko:Which is searched more?

In September 2026, Dyson had more branded searches than Lasko among standing fan brands worldwide. Dyson was estimated to have 5M branded searches compared to Lasko’s 61.6K, and held a 37.5% Share of Search versus Lasko’s 0.46%. These are worldwide searches for English-language branded terms.

Share of Search among standing fan brands worldwide in September 2026Which is more popular in search, Dyson or Lasko?
Dyson37.5%5M searches
vs
Lasko0.46%61.6K searches

Follow Dyson vs Lasko and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Dyson or Lasko?

Compare the standing fan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dyson and Lasko among standing fan brands worldwide, by month

Share of Search by month for Dyson, Lasko. The figures are in the table below the chart.

View monthly share of search table
MonthXiaomiDysonHoneywellLaskoVornado
Oct 202558.9%36.1%4%0.72%0.3%
Nov 202549.5%46.1%3.4%0.71%0.27%
Dec 202554.3%41.4%3%0.89%0.36%
Jan 202657.9%36.5%4%1.2%0.43%
Feb 202658.2%36.7%4%0.73%0.32%
Mar 202662.6%32.3%4.3%0.59%0.23%
Apr 202658.3%36.8%4%0.53%0.31%
May 202658.2%36.7%4%0.62%0.46%
Jun 202657.4%36.6%4.9%0.59%0.55%
Jul 202662%32.4%4.3%0.64%0.6%
Aug 202658%36.9%4.1%0.59%0.45%
Sep 202658.4%37.5%3.4%0.46%0.27%

How has the Dyson and Lasko comparison changed over the last 12 months?

  • Dyson was ahead of Lasko in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among standing fan brands worldwide moved from 36.1% to 37.5%, and its estimated monthly branded searches held steady at 5M.
  • Across the 12 months ending September 2026, Lasko’s estimated Share of Search among standing fan brands worldwide moved from 0.72% to 0.46%, and its estimated monthly branded searches moved from 99K to 61.6K.

How did search popularity change for standing fan brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among standing fan brands worldwide, from 36.9% to 37.5%.

  2. Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.

Other head-to-heads among standing fan brands

How each brand is measured

Brandwave collects information about searches that people make online using Dyson’s and Lasko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dyson

1 branded search term

  • dyson

Lasko

2 branded search terms

  • lasko
  • lasko space heater

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.