Brandwave

How popular isXiaomi Electric Scooter in search?

In September 2026, there were an estimated 74K branded searches for Xiaomi Electric Scooter worldwide which is up 49.5% over the last 12 months. Xiaomi Electric Scooter holds 0.86% estimated Share of Search among electric scooter brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Xiaomi89.9%
  2. Segway7.8%
  3. Razor1%
  4. Xiaomi Electric Scooter0.86%
  5. Apollo Scooters0.21%
  6. Inokim0.11%
  7. Apollo0.05%

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Which electric scooter brands compete with Xiaomi Electric Scooter?

Xiaomi Electric Scooter against electric scooter brands worldwide, by month

Share of Search by month for Xiaomi, Segway, Xiaomi Electric Scooter. The figures are in the table below the chart.

View monthly share of search table
MonthXiaomiSegwayRazorXiaomi Electric ScooterApollo ScootersInokimApollo
Oct 202591.6%6.2%1.2%0.56%0.2%0.11%0.09%
Nov 202591.5%6.3%1.3%0.56%0.21%0.11%0.08%
Dec 202591.4%6.3%1.5%0.46%0.17%0.08%0.06%
Jan 202692.1%6.4%0.86%0.38%0.14%0.08%0.08%
Feb 202691.9%6.4%0.86%0.47%0.17%0.09%0.09%
Mar 202691.4%6.3%1%0.85%0.21%0.11%0.06%
Apr 202687.9%9.1%1.5%1%0.3%0.16%0.07%
May 202687.6%9.1%1.8%1%0.3%0.16%0.07%
Jun 202687.4%9.2%1.8%1%0.37%0.16%0.06%
Jul 202687.4%9.2%1.8%1%0.37%0.13%0.06%
Aug 202687.8%9.2%1.5%1%0.3%0.14%0.06%
Sep 202689.9%7.8%1%0.86%0.21%0.11%0.05%
  1. 1.Xiaomi

    89.9%

    Held 1st. 7.8M estimated branded searches, +21.2% vs prior month. Share +2.2 points.

  2. 2.Segway

    7.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Razor

    1%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  4. Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  6. 6.Inokim

    0.11%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Apollo

    0.05%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Xiaomi Electric Scooter and its closest rivals

How has branded search demand for Xiaomi Electric Scooter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Xiaomi Electric Scooter worldwide rose from 49.5K to 74K.
  • Across the 12 months ending September 2026, Xiaomi Electric Scooter’s estimated Share of Search among electric scooter brands worldwide held steady, from 0.56% to 0.86%.

How did search popularity change for electric scooter brands worldwide in September 2026?

  1. In September 2026, Xiaomi gained estimated Share of Search among electric scooter brands worldwide, from 87.8% to 89.9%.

  2. In September 2026, Segway lost estimated Share of Search among electric scooter brands worldwide, from 9.2% to 7.8%.

  3. Estimated monthly branded searches for Xiaomi Electric Scooter worldwide rose 49.5% over 12 measured months, from 49.5K to 74K in September 2026.

  4. Estimated monthly branded searches for Apollo worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Razor worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How is Xiaomi Electric Scooter measured?

Brandwave collects information about searches that people make online using Xiaomi Electric Scooter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • xiaomi electric scooter

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How the Brand Demand Index is measured

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