Brandwave

How popular isSegway in search?

In September 2026, there were an estimated 673K branded searches for Segway worldwide which is up 22.4% over the last 12 months. Segway holds 77.8% estimated Share of Search among electric scooter brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Segway77.8%
  2. Razor10.5%
  3. Xiaomi Electric Scooter8.5%
  4. Apollo Scooters2.1%
  5. Inokim1.1%
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Which electric scooter brands compete with Segway?

Segway against electric scooter brands worldwide, by month

Share of Search by month for Segway, Razor, Xiaomi Electric Scooter, Apollo Scooters. The figures are in the table below the chart.

View monthly share of search table
MonthSegwayRazorXiaomi Electric ScooterApollo ScootersInokim
Oct 202574.6%14.9%6.7%2.5%1.3%
Nov 202574.6%14.9%6.7%2.5%1.3%
Dec 202573.6%18.1%5.4%2%0.88%
Jan 202681.4%10.9%4.9%1.8%0.98%
Feb 202680%10.8%5.9%2.2%1.2%
Mar 202674.1%12.2%10%2.4%1.3%
Apr 202675.5%12.3%8.3%2.5%1.4%
May 202673.4%14.7%8.1%2.4%1.3%
Jun 202673.1%14.7%8%2.9%1.3%
Jul 202673.2%14.7%8.1%2.9%1.1%
Aug 202675.7%12.4%8.3%2.5%1.1%
Sep 202677.8%10.5%8.5%2.1%1.1%

  1. 1.Segway

    77.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Razor

    10.5%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.9 points.

  3. 3.Xiaomi Electric Scooter

    8.5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Apollo Scooters

    2.1%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  5. 5.Inokim

    1.1%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Segway and its closest rivals

Every comparison with Segway

How has branded search demand for Segway changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Segway worldwide rose from 550K to 673K.
  • Across the 12 months ending September 2026, Segway’s estimated Share of Search among electric scooter brands worldwide increased from 74.6% to 77.8%.
  • Across the 12 months ending September 2026, Segway’s estimated Share of Search among electric scooter brands worldwide peaked at 81.4% in January 2026 and was lowest at 73.1% in June 2026.

How did search popularity change for electric scooter brands worldwide in September 2026?

  1. In September 2026, Segway gained estimated Share of Search among electric scooter brands worldwide, from 75.7% to 77.8%.

  2. In September 2026, Razor lost estimated Share of Search among electric scooter brands worldwide, from 12.4% to 10.5%.

  3. Xiaomi Electric Scooter’s estimated Share of Search among electric scooter brands worldwide has gained ground for 3 months in a row, from 8% to 8.5% in September 2026.

Where does Segway compete?

Segway is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Quad bike brands4th of 48.6%Show ranking
Robot mowers2nd of 630%Show ranking
Electric scooter brands1st of 577.8%Shown above
Kids scooters1st of 578.4%Show ranking

How is Segway measured?

Brandwave collects information about searches that people make online using Segway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • segway

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How the Brand Demand Index is measured

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