Brandwave

How popular isRazor in search?

In September 2026, there were an estimated 90.5K branded searches for Razor worldwide which is down 17.7% over the last 12 months. Razor holds 10.5% estimated Share of Search among electric scooter brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Segway77.8%
  2. Razor10.5%
  3. Xiaomi Electric Scooter8.5%
  4. Apollo Scooters2.1%
  5. Inokim1.1%
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Which electric scooter brands compete with Razor?

Razor against electric scooter brands worldwide, by month

Share of Search by month for Segway, Razor, Xiaomi Electric Scooter, Apollo Scooters. The figures are in the table below the chart.

View monthly share of search table
MonthSegwayRazorXiaomi Electric ScooterApollo ScootersInokim
Oct 202574.6%14.9%6.7%2.5%1.3%
Nov 202574.6%14.9%6.7%2.5%1.3%
Dec 202573.6%18.1%5.4%2%0.88%
Jan 202681.4%10.9%4.9%1.8%0.98%
Feb 202680%10.8%5.9%2.2%1.2%
Mar 202674.1%12.2%10%2.4%1.3%
Apr 202675.5%12.3%8.3%2.5%1.4%
May 202673.4%14.7%8.1%2.4%1.3%
Jun 202673.1%14.7%8%2.9%1.3%
Jul 202673.2%14.7%8.1%2.9%1.1%
Aug 202675.7%12.4%8.3%2.5%1.1%
Sep 202677.8%10.5%8.5%2.1%1.1%

  1. 1.Segway

    77.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Razor

    10.5%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.9 points.

  3. 3.Xiaomi Electric Scooter

    8.5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Apollo Scooters

    2.1%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  5. 5.Inokim

    1.1%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Razor and its closest rivals

Every comparison with Razor

How has branded search demand for Razor changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Razor worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Razor’s estimated Share of Search among electric scooter brands worldwide decreased from 14.9% to 10.5%.
  • Across the 12 months ending September 2026, Razor’s estimated Share of Search among electric scooter brands worldwide peaked at 18.1% in December 2025 and was lowest at 10.5% in September 2026.

How did search popularity change for electric scooter brands worldwide in September 2026?

  1. In September 2026, Segway gained estimated Share of Search among electric scooter brands worldwide, from 75.7% to 77.8%.

  2. In September 2026, Razor lost estimated Share of Search among electric scooter brands worldwide, from 12.4% to 10.5%.

  3. Xiaomi Electric Scooter’s estimated Share of Search among electric scooter brands worldwide has gained ground for 3 months in a row, from 8% to 8.5% in September 2026.

Where does Razor compete?

Razor is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Electric scooter brands2nd of 510.5%Shown above
Kids scooters2nd of 510.5%Show ranking
Kids scooter and balance bike brands2nd of 524.6%Show ranking
Scooter brands1st of 545.8%Show ranking

How is Razor measured?

Brandwave collects information about searches that people make online using Razor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • razor scooter

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How the Brand Demand Index is measured

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