Brandwave

How popular isRazor in search?

In September 2026, there were an estimated 90.5K branded searches for Razor worldwide which is down 17.7% over the last 12 months. Razor holds 24.6% estimated Share of Search among kids scooter and balance bike brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Wishbone29.9%
  2. Razor24.6%
  3. Strider20.1%
  4. Micro Scooters16.4%
  5. Globber9%
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Which kids scooter and balance bike brands compete with Razor?

Razor against kids scooter and balance bike brands worldwide, by month

Share of Search by month for Wishbone, Razor, Strider, Micro Scooters, Globber. The figures are in the table below the chart.

View monthly share of search table
MonthWishboneRazorStriderMicro ScootersGlobber
Oct 202538.5%25.6%14.1%14.1%7.7%
Nov 202532.4%21.6%14.6%21.6%9.7%
Dec 202525.8%31.7%17.4%17.4%7.8%
Jan 202648.2%17.8%17.8%9.7%6.5%
Feb 202637.8%20.8%20.8%11.4%9.3%
Mar 202633.7%22.6%18.5%15.1%10.1%
Apr 202630.3%24.7%20.3%13.6%11.1%
May 202634.1%27.9%15.3%12.5%10.2%
Jun 202631.1%31.1%17.1%11.4%9.3%
Jul 202632.1%32.1%14.4%11.8%9.6%
Aug 202633.6%27.4%18.4%12.3%8.2%
Sep 202629.9%24.6%20.1%16.4%9%

  1. 1.Wishbone

    29.9%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -3.7 points.

  2. 2.Razor

    24.6%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.8 points.

  3. 3.Strider

    20.1%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Micro Scooters

    16.4%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  5. 5.Globber

    9%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

Compare search popularity between Razor and its closest rivals

Every comparison with Razor

How has branded search demand for Razor changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Razor worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands worldwide decreased from 25.6% to 24.6%.
  • Across the 12 months ending September 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands worldwide peaked at 32.1% in July 2026 and was lowest at 17.8% in January 2026.

How did search popularity change for kids scooter and balance bike brands worldwide in September 2026?

  1. In September 2026, Micro Scooters gained estimated Share of Search among kids scooter and balance bike brands worldwide, from 12.3% to 16.4%.

  2. In September 2026, Strider gained estimated Share of Search among kids scooter and balance bike brands worldwide, from 18.4% to 20.1%.

  3. In September 2026, Globber gained estimated Share of Search among kids scooter and balance bike brands worldwide, from 8.2% to 9%.

  4. In September 2026, Wishbone lost estimated Share of Search among kids scooter and balance bike brands worldwide, from 33.6% to 29.9%.

  5. In September 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands worldwide, from 27.4% to 24.6%.

Where does Razor compete?

Razor is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Electric scooter brands2nd of 510.5%Show ranking
Kids scooters2nd of 510.5%Show ranking
Kids scooter and balance bike brands2nd of 524.6%Shown above
Scooter brands1st of 545.8%Show ranking

How is Razor measured?

Brandwave collects information about searches that people make online using Razor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • razor scooter

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How the Brand Demand Index is measured

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