Brandwave

How popular isRazor in search?

In August 2026, there were an estimated 110K branded searches for Razor worldwide which held steady over the last 11 months. Razor holds 52.6% estimated Share of Search among scooter brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Razor52.6%
  2. Micro Scooters23.7%
  3. Globber15.8%
  4. Oxelo7.1%
  5. Yvolution0.77%
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Which scooter brands compete with Razor?

Razor against scooter brands worldwide, by month

Share of Search by month for Razor, Micro Scooters, Globber, Oxelo. The figures are in the table below the chart.

View monthly share of search table
MonthRazorMicro ScootersGlobberOxeloYvolution
Oct 202550.6%27.8%15.2%5.6%0.74%
Nov 202538.8%38.8%17.5%4.3%0.67%
Dec 202552.6%28.8%12.9%4.7%0.94%
Jan 202647.7%26.1%17.5%7.8%0.84%
Feb 202645.9%25.1%20.5%7.5%0.99%
Mar 202643.5%29.1%19.5%7.1%0.77%
Apr 202645.9%25.2%20.7%7.6%0.67%
May 202650.9%22.8%18.7%6.8%0.72%
Jun 202655.9%20.5%16.8%6.1%0.66%
Jul 202655.9%20.5%16.8%6.1%0.66%
Aug 202652.6%23.7%15.8%7.1%0.77%
Sep 2026—————

  1. 1.Razor

    52.6%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -3.3 points.

  2. 2.Micro Scooters

    23.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +3.2 points.

  3. 3.Globber

    15.8%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  4. 4.Oxelo

    7.1%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Yvolution

    0.77%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Razor and its closest rivals

How has branded search demand for Razor changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Razor worldwide held steady at 110K.
  • Across the 11 months ending August 2026, Razor’s estimated Share of Search among scooter brands worldwide increased from 50.6% to 52.6%.
  • Across the 11 months ending August 2026, Razor’s estimated Share of Search among scooter brands worldwide peaked at 55.9% in June 2026 and was lowest at 38.8% in November 2025.

How did search popularity change for scooter brands worldwide in August 2026?

  1. In August 2026, Micro Scooters gained estimated Share of Search among scooter brands worldwide, from 20.5% to 23.7%.

  2. In August 2026, Oxelo gained estimated Share of Search among scooter brands worldwide, from 6.1% to 7.1%.

  3. In August 2026, Razor lost estimated Share of Search among scooter brands worldwide, from 55.9% to 52.6%.

  4. In August 2026, Globber lost estimated Share of Search among scooter brands worldwide, from 16.8% to 15.8%.

Where does Razor compete?

Razor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kids scooters3rd of 60.35%Show ranking
Scooter brands1st of 552.6%Shown above

How is Razor measured?

Brandwave collects information about searches that people make online using Razor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • razor scooter

Do you work for Razor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Razor your brand?

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