Brandwave

How popular isNIU in search?

In September 2026, people searched for NIU by name about 33,100 times worldwide, a 22.1% increase from the previous year. These searches made up 3.5% of all global electric scooter brand searches, placing NIU fifth out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Segway71%
  2. Razor9.5%
  3. Xiaomi Electric Scooter7.8%
  4. Gotrax5.2%
  5. NIU3.5%
  6. Apollo Scooters1.9%
  7. Inokim1%
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Which electric scooter brands compete with NIU?

NIU against electric scooter brands worldwide, by month

Share of searches by month for Segway, Razor, Xiaomi Electric Scooter, Gotrax, NIU. The figures are in the table below the chart.

View monthly share of searches table
MonthSegwayRazorXiaomi Electric ScooterGotraxNIUApollo ScootersInokim
Oct 202568.3%13.7%6.1%5%3.4%2.2%1.2%
Nov 202568.7%13.7%6.2%5.1%2.8%2.3%1.2%
Dec 202567.5%16.6%5%6.1%2.2%1.8%0.81%
Jan 202674.9%10.1%4.5%5.5%2.5%1.6%0.9%
Feb 202673.3%9.9%5.4%5.4%3%2%1.1%
Mar 202666.7%11%9%6%4%2.2%1.2%
Apr 202667.8%11.1%7.5%6.1%4.1%2.2%1.2%
May 202665.3%13.1%7.2%7.2%3.9%2.2%1.2%
Jun 202666.3%13.3%7.3%6%3.3%2.7%1.2%
Jul 202666.5%13.3%7.3%6%3.3%2.7%0.98%
Aug 202669.3%11.3%7.6%5.1%3.4%2.3%1%
Sep 202671%9.5%7.8%5.2%3.5%1.9%1%

  1. 1.Segway

    71%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Razor

    9.5%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.8 points.

  3. 3.Xiaomi Electric Scooter

    7.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Gotrax

    5.2%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.NIU

    3.5%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Apollo Scooters

    1.9%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  7. 7.Inokim

    1%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between NIU and its closest rivals

Every comparison with NIU

17 comparisons

How has branded search demand for NIU changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NIU worldwide rose from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, NIU’s share of searches among electric scooter brands worldwide peaked at 4.1% in April 2026 and was lowest at 2.2% in December 2025.

How did search popularity change for electric scooter brands worldwide in September 2026?

5 changes

  1. In September 2026, Segway gained share of searches among electric scooter brands worldwide, from 69.3% to 71%.

  2. In September 2026, Razor lost share of searches among electric scooter brands worldwide, from 11.3% to 9.5%.

  3. Xiaomi Electric Scooter’s share of searches among electric scooter brands worldwide has gained ground for 3 months in a row, from 7.3% to 7.8% in September 2026.

  4. Estimated monthly branded searches for Gotrax worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

  5. Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are NIU’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using NIU’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • niu scooter

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How the Brand Demand Index is measured

Where does NIU compete?

NIU is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Moped and scooter brands8th of 81.1%Show ranking
Electric scooter brands5th of 73.5%Shown above
Scooter brands5th of 79.1%Show ranking
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