NIU vs Vespa:Which is more popular?
In September 2026, Vespa had more branded searches than NIU among moped and scooter brands worldwide. Vespa had about 1.5 million branded searches, while NIU had 33,100. Vespa made up 49.5% of all moped and scooter brand searches we track, and NIU accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about moped and scooter brands, both NIU and Vespa appeared in all five answers. Vespa was mentioned before NIU in four out of five answers.
Who do people search for more?
Vespa, about 46 searches for every 1 for NIU
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Vespa, named ahead of NIU in 4 of 5 answers
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Top moped and scooter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both NIU and Vespa showed up in all five answers. Vespa was listed before NIU in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Honda Scooters1st- Vespa2nd
NIU3rd
Kymco4th
Segway5th
Piaggio6th
SYM7th
Suzuki Scooters–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vespa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honda Scooters5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NIU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kymco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Piaggio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Segway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SYM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Suzuki Scooters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about moped and scooter brands
5 answers
Asked ChatGPT
“Which moped or scooter brand should I buy?”
Asked ChatGPT
“What are the best moped and scooter brands?”
Asked ChatGPT
“What's the best moped or scooter brand for city commuting?”
Searched Google, AI Overview
“best scooter brand”
Searched Google, AI Overview
“moped brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is NIU or Vespa more popular in search?
This chart shows how often people search Google for NIU and Vespa by name. Each line represents a brand's share of searches for all eight moped and scooter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Vespa, NIU. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vespa | SYM | Kymco | Piaggio | Honda Scooters | Segway | Suzuki Scooters | NIU |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.1% | 13.4% | 9.5% | 6% | 2.7% | 1.8% | 0.99% |
| Nov 2025 | 44.7% | 19.6% | 13.1% | 11.4% | 4.8% | 4% | 1.4% | 0.97% |
| Dec 2025 | 45.7% | 20.1% | 13.4% | 9.6% | 4.9% | 4% | 1.5% | 0.81% |
| Jan 2026 | 45.7% | 20.1% | 13.4% | 9.5% | 6% | 2.7% | 1.8% | 0.81% |
| Feb 2026 | 45.4% | 20% | 13.3% | 11.4% | 4.9% | 2.7% | 1.5% | 0.8% |
| Mar 2026 | 48.4% | 18.2% | 12.1% | 10.4% | 5.4% | 3% | 1.3% | 1.1% |
| Apr 2026 | 49.2% | 17.8% | 11.9% | 10.2% | 5.3% | 3% | 1.3% | 1.3% |
| May 2026 | 48.9% | 17.7% | 11.8% | 10.3% | 5.3% | 3.6% | 1.1% | 1.3% |
| Jun 2026 | 49.1% | 17.7% | 11.9% | 10.3% | 5.3% | 3.6% | 1.1% | 1.1% |
| Jul 2026 | 48.7% | 17.6% | 11.8% | 10.2% | 5.3% | 4.3% | 1.1% | 1.1% |
| Aug 2026 | 49% | 17.7% | 11.9% | 10.2% | 5.3% | 3.6% | 1.3% | 1.1% |
| Sep 2026 | 49.5% | 17.9% | 12% | 10.3% | 4.4% | 3.6% | 1.3% | 1.1% |
How has the NIU and Vespa comparison changed over the last 12 months?
3 findings
- Vespa was ahead of NIU in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NIU’s share of searches among moped and scooter brands worldwide moved from 0.99% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Vespa’s share of searches among moped and scooter brands worldwide moved from 45.5% to 49.5%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
How did search popularity change for moped and scooter brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using NIU’s and Vespa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among moped and scooter brands
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