How popular isNIU?
In September 2026, people searched for NIU by name about 33,100 times worldwide, a 22.1% increase from the previous year. These searches made up 1.1% of all global moped and scooter brand searches, placing NIU eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about moped and scooter brands, NIU appeared in all answers and was the third most recommended of the eight.
NIU is the eighth most searched of 8 competitors and the third most recommended in AI answers.
VespaShare of searches 49.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SYMShare of searches 17.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
KymcoShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
PiaggioShare of searches 10.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
NIUShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top moped and scooter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NIU appeared in all five answers. NIU is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Honda Scooters1st- Vespa2nd
- NIU3rd
- Kymco4th
Segway5th- Piaggio6th
- SYM7th
Suzuki Scooters–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vespa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honda Scooters5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NIU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kymco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Piaggio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Segway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SYM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Suzuki Scooters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about moped and scooter brands
5 answers
Asked ChatGPT
“Which moped or scooter brand should I buy?”
Asked ChatGPT
“What are the best moped and scooter brands?”
Asked ChatGPT
“What's the best moped or scooter brand for city commuting?”
Searched Google, AI Overview
“best scooter brand”
Searched Google, AI Overview
“moped brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which moped and scooter brands compete with NIU?
Share of searches by month for Vespa, SYM, Kymco, Piaggio, Honda Scooters, Segway, NIU. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vespa | SYM | Kymco | Piaggio | Honda Scooters | Segway | Suzuki Scooters | NIU |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.1% | 13.4% | 9.5% | 6% | 2.7% | 1.8% | 0.99% |
| Nov 2025 | 44.7% | 19.6% | 13.1% | 11.4% | 4.8% | 4% | 1.4% | 0.97% |
| Dec 2025 | 45.7% | 20.1% | 13.4% | 9.6% | 4.9% | 4% | 1.5% | 0.81% |
| Jan 2026 | 45.7% | 20.1% | 13.4% | 9.5% | 6% | 2.7% | 1.8% | 0.81% |
| Feb 2026 | 45.4% | 20% | 13.3% | 11.4% | 4.9% | 2.7% | 1.5% | 0.8% |
| Mar 2026 | 48.4% | 18.2% | 12.1% | 10.4% | 5.4% | 3% | 1.3% | 1.1% |
| Apr 2026 | 49.2% | 17.8% | 11.9% | 10.2% | 5.3% | 3% | 1.3% | 1.3% |
| May 2026 | 48.9% | 17.7% | 11.8% | 10.3% | 5.3% | 3.6% | 1.1% | 1.3% |
| Jun 2026 | 49.1% | 17.7% | 11.9% | 10.3% | 5.3% | 3.6% | 1.1% | 1.1% |
| Jul 2026 | 48.7% | 17.6% | 11.8% | 10.2% | 5.3% | 4.3% | 1.1% | 1.1% |
| Aug 2026 | 49% | 17.7% | 11.9% | 10.2% | 5.3% | 3.6% | 1.3% | 1.1% |
| Sep 2026 | 49.5% | 17.9% | 12% | 10.3% | 4.4% | 3.6% | 1.3% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 1.5M | 0% | +0.5 points | |
| 2, held 2nd | 17.9% | 550K | 0% | +0.2 points | |
| 3, held 3rd | 12% | 368K | 0% | +0.1 points | |
| 4, held 4th | 10.3% | 316K | 0% | +0.1 points | |
| 5, held 5th | 4.4% | 135K | -18.2% | -0.9 points | |
| 6, held 6th | 3.6% | 111K | +0.14% | 0 points | |
| 7, held 7th | 1.3% | 40.5K | 0% | 0 points | |
| 8, held 8th | 1.1% | 33.1K | 0% | 0 points |
1.
Vespa49.5%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
SYM17.9%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Kymco12%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Piaggio10.3%
Held 4th. 316K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.4%
Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
6.
Segway3.6%
Held 6th. 111K estimated branded searches, +0.14% vs prior month. Share 0 points.
1.3%
Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
NIU1.1%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between NIU and its closest rivals
Every comparison with NIU
17 comparisons
How has branded search demand for NIU changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NIU worldwide rose from 27.1K to 33.1K.
- Across the 12 months ending September 2026, NIU’s share of searches among moped and scooter brands worldwide held steady, from 0.99% to 1.1%.
How did search popularity change for moped and scooter brands worldwide in September 2026?
6 changes
In September 2026, Honda Scooters lost share of searches among moped and scooter brands worldwide, from 5.3% to 4.4%.
Estimated monthly branded searches for Segway worldwide rose 48.7% over 12 measured months, from 74.6K to 111K in September 2026.
Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
Estimated monthly branded searches for Vespa worldwide rose 22.1% over 12 measured months, from 1.2M to 1.5M in September 2026.
Estimated monthly branded searches for Piaggio worldwide rose 21.1% over 12 measured months, from 261K to 316K in September 2026.
Estimated monthly branded searches for Suzuki Scooters worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are NIU’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using NIU’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- niu scooter
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Where does NIU compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Moped and scooter brands | 8th of 8 | 1.1% | Shown above |
| Electric scooter brands | 5th of 7 | 3.5% | Show ranking |
| Scooter brands | 5th of 7 | 9.1% | Show ranking |
Is NIU your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.