Brandwave

How popular isVespa in search?

In September 2026, there were an estimated 1.5M branded searches for Vespa worldwide which is up 22.1% over the last 12 months. Vespa holds 58.2% estimated Share of Search among moped and scooter brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vespa58.2%
  2. SYM21%
  3. Kymco14.1%
  4. Honda Scooters5.2%
  5. Suzuki Scooters1.5%
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Which moped and scooter brands compete with Vespa?

Vespa against moped and scooter brands worldwide, by month

Share of Search by month for Vespa, SYM, Kymco, Honda Scooters. The figures are in the table below the chart.

View monthly share of search table
MonthVespaSYMKymcoHonda ScootersSuzuki Scooters
Oct 202552.4%23.1%15.5%6.9%2.1%
Nov 202553.4%23.5%15.7%5.7%1.7%
Dec 202553.4%23.5%15.7%5.7%1.7%
Jan 202652.5%23.1%15.4%6.9%2.1%
Feb 202653.4%23.5%15.7%5.7%1.7%
Mar 202656.6%21.2%14.2%6.4%1.6%
Apr 202657.5%20.8%13.9%6.2%1.5%
May 202657.7%20.9%14%6.3%1.3%
Jun 202657.7%20.9%14%6.3%1.3%
Jul 202657.7%20.9%14%6.3%1.3%
Aug 202657.5%20.8%13.9%6.2%1.5%
Sep 202658.2%21%14.1%5.2%1.5%

  1. 1.Vespa

    58.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.SYM

    21%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Kymco

    14.1%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Honda Scooters

    5.2%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Suzuki Scooters

    1.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vespa and its closest rivals

Every comparison with Vespa

How has branded search demand for Vespa changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vespa worldwide rose from 1.2M to 1.5M.
  • Across the 12 months ending September 2026, Vespa’s estimated Share of Search among moped and scooter brands worldwide increased from 52.4% to 58.2%.

How did search popularity change for moped and scooter brands worldwide in September 2026?

  1. In September 2026, Vespa gained estimated Share of Search among moped and scooter brands worldwide, from 57.5% to 58.2%.

  2. In September 2026, Honda Scooters lost estimated Share of Search among moped and scooter brands worldwide, from 6.2% to 5.2%.

  3. Estimated monthly branded searches for Suzuki Scooters worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Where does Vespa compete?

Vespa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moped and scooter brands1st of 558.2%Shown above
Vector search platforms1st of 687.3%Show ranking

How is Vespa measured?

Brandwave collects information about searches that people make online using Vespa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • vespa
  • vespa scooter

Do you work for Vespa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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