SYM vs Vespa:Which is searched more?
In September 2026, Vespa had more branded searches than SYM among moped and scooter brands worldwide. Vespa was estimated to have 1.5M branded searches compared to SYM’s 550K, and held a 58.2% Share of Search versus SYM’s 21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SYM or Vespa?
Compare the moped and scooter brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vespa, SYM. The figures are in the table below the chart.
View monthly share of search table
| Month | Vespa | SYM | Kymco | Honda Scooters | Suzuki Scooters |
|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 23.1% | 15.5% | 6.9% | 2.1% |
| Nov 2025 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Dec 2025 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Jan 2026 | 52.5% | 23.1% | 15.4% | 6.9% | 2.1% |
| Feb 2026 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Mar 2026 | 56.6% | 21.2% | 14.2% | 6.4% | 1.6% |
| Apr 2026 | 57.5% | 20.8% | 13.9% | 6.2% | 1.5% |
| May 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Jun 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Jul 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Aug 2026 | 57.5% | 20.8% | 13.9% | 6.2% | 1.5% |
| Sep 2026 | 58.2% | 21% | 14.1% | 5.2% | 1.5% |
How has the SYM and Vespa comparison changed over the last 12 months?
3 findings
- Vespa was ahead of SYM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SYM’s estimated Share of Search among moped and scooter brands worldwide moved from 23.1% to 21%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Vespa’s estimated Share of Search among moped and scooter brands worldwide moved from 52.4% to 58.2%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
How did search popularity change for moped and scooter brands worldwide in September 2026?
1 change
In September 2026, Vespa gained estimated Share of Search among moped and scooter brands worldwide, from 57.5% to 58.2%.
Other head-to-heads among moped and scooter brands
How each brand is measured
Brandwave collects information about searches that people make online using SYM’s and Vespa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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