Brandwave

How popular isSYM in search?

In September 2026, there were an estimated 550K branded searches for SYM worldwide which held steady over the last 12 months. SYM holds 21% estimated Share of Search among moped and scooter brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vespa58.2%
  2. SYM21%
  3. Kymco14.1%
  4. Honda Scooters5.2%
  5. Suzuki Scooters1.5%
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Which moped and scooter brands compete with SYM?

SYM against moped and scooter brands worldwide, by month

Share of Search by month for Vespa, SYM, Kymco, Honda Scooters. The figures are in the table below the chart.

View monthly share of search table
MonthVespaSYMKymcoHonda ScootersSuzuki Scooters
Oct 202552.4%23.1%15.5%6.9%2.1%
Nov 202553.4%23.5%15.7%5.7%1.7%
Dec 202553.4%23.5%15.7%5.7%1.7%
Jan 202652.5%23.1%15.4%6.9%2.1%
Feb 202653.4%23.5%15.7%5.7%1.7%
Mar 202656.6%21.2%14.2%6.4%1.6%
Apr 202657.5%20.8%13.9%6.2%1.5%
May 202657.7%20.9%14%6.3%1.3%
Jun 202657.7%20.9%14%6.3%1.3%
Jul 202657.7%20.9%14%6.3%1.3%
Aug 202657.5%20.8%13.9%6.2%1.5%
Sep 202658.2%21%14.1%5.2%1.5%

  1. 1.Vespa

    58.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.SYM

    21%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Kymco

    14.1%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Honda Scooters

    5.2%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Suzuki Scooters

    1.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between SYM and its closest rivals

Every comparison with SYM

How has branded search demand for SYM changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SYM worldwide held steady at 550K.
  • Across the 12 months ending September 2026, SYM’s estimated Share of Search among moped and scooter brands worldwide decreased from 23.1% to 21%.
  • Across the 12 months ending September 2026, SYM’s estimated Share of Search among moped and scooter brands worldwide peaked at 23.5% in November 2025 and was lowest at 20.8% in April 2026.

How did search popularity change for moped and scooter brands worldwide in September 2026?

  1. In September 2026, Vespa gained estimated Share of Search among moped and scooter brands worldwide, from 57.5% to 58.2%.

  2. In September 2026, Honda Scooters lost estimated Share of Search among moped and scooter brands worldwide, from 6.2% to 5.2%.

  3. Estimated monthly branded searches for Suzuki Scooters worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How is SYM measured?

Brandwave collects information about searches that people make online using SYM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sym

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How the Brand Demand Index is measured

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