How popular isHonda Scooters in search?
In September 2026, there were an estimated 135K branded searches for Honda Scooters worldwide which is down 18.2% over the last 12 months. Honda Scooters holds 5.2% estimated Share of Search among moped and scooter brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Vespa58.2%
- SYM21%
Kymco14.1%
Honda Scooters5.2%
Suzuki Scooters1.5%
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Which moped and scooter brands compete with Honda Scooters?
Share of Search by month for Vespa, SYM, Kymco, Honda Scooters. The figures are in the table below the chart.
View monthly share of search table
| Month | Vespa | SYM | Kymco | Honda Scooters | Suzuki Scooters |
|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 23.1% | 15.5% | 6.9% | 2.1% |
| Nov 2025 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Dec 2025 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Jan 2026 | 52.5% | 23.1% | 15.4% | 6.9% | 2.1% |
| Feb 2026 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Mar 2026 | 56.6% | 21.2% | 14.2% | 6.4% | 1.6% |
| Apr 2026 | 57.5% | 20.8% | 13.9% | 6.2% | 1.5% |
| May 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Jun 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Jul 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Aug 2026 | 57.5% | 20.8% | 13.9% | 6.2% | 1.5% |
| Sep 2026 | 58.2% | 21% | 14.1% | 5.2% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.2% | 1.5M | 0% | +0.7 points | |
| 2, held 2nd | 21% | 550K | 0% | +0.2 points | |
| 3, held 3rd | 14.1% | 368K | 0% | +0.2 points | |
| 4, held 4th | 5.2% | 135K | -18.2% | -1.1 points | |
| 5, held 5th | 1.5% | 40.5K | 0% | 0 points |
1.
Vespa
58.2%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.7 points.
2.SYM
21%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Kymco14.1%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.2%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
1.5%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Honda Scooters and its closest rivals
Every comparison with Honda Scooters
4 comparisons
How has branded search demand for Honda Scooters changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Honda Scooters worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Honda Scooters’ estimated Share of Search among moped and scooter brands worldwide decreased from 6.9% to 5.2%.
How did search popularity change for moped and scooter brands worldwide in September 2026?
3 changes
In September 2026, Vespa gained estimated Share of Search among moped and scooter brands worldwide, from 57.5% to 58.2%.

In September 2026, Honda Scooters lost estimated Share of Search among moped and scooter brands worldwide, from 6.2% to 5.2%.

Estimated monthly branded searches for Suzuki Scooters worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How is Honda Scooters measured?
Brandwave collects information about searches that people make online using Honda Scooters’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- honda scooters
Who owns Honda Scooters?
Honda Scooters is owned by
Honda Motorcycles. Brandwave does not track any other brands owned by Honda Motorcycles.
Do you work for Honda Scooters? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Honda Scooters your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.