Brandwave

Honda Scooters vs NIU:Which is more popular?

In September 2026, Honda Scooters had more branded searches than NIU among moped and scooter brands worldwide. Honda Scooters had about 135,000 branded searches, while NIU had 33,100. Honda Scooters made up 4.4% of all moped and scooter brand searches we track, and NIU accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about moped and scooter brands, both Honda Scooters and NIU appeared in all five answers. Honda Scooters was mentioned before NIU in four out of five answers.

Among moped and scooter brands worldwide in September 2026

Who do people search for more?

Honda Scooters, about 4 searches for every 1 for NIU

Honda Scooters 135K searchesNIU 33.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Honda Scooters in 5 of 5NIU in 5 of 5

Who does AI recommend more?

Honda Scooters, named ahead of NIU in 4 of 5 answers

Honda Scooters first in 4NIU first in 1

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Top moped and scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Honda Scooters and NIU showed up in all five answers. Honda Scooters was listed before NIU in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Scooters1st
  2. Vespa2nd
  3. NIU3rd
  4. Kymco4th
  5. Segway5th
  6. Piaggio6th
  7. SYM7th
  8. Suzuki Scooters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vespa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Scooters5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NIU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kymco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piaggio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Segway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SYM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suzuki Scooters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moped and scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Honda Scooters or NIU more popular in search?

This chart shows how often people search Google for Honda Scooters and NIU by name. Each line represents a brand's share of searches for all eight moped and scooter brands we track, month by month, from English-language searches worldwide.

Honda Scooters and NIU among moped and scooter brands worldwide, by month

Share of searches by month for Honda Scooters, NIU. The figures are in the table below the chart.

View monthly share of searches table
MonthVespaSYMKymcoPiaggioHonda ScootersSegwaySuzuki ScootersNIU
Oct 202545.5%20.1%13.4%9.5%6%2.7%1.8%0.99%
Nov 202544.7%19.6%13.1%11.4%4.8%4%1.4%0.97%
Dec 202545.7%20.1%13.4%9.6%4.9%4%1.5%0.81%
Jan 202645.7%20.1%13.4%9.5%6%2.7%1.8%0.81%
Feb 202645.4%20%13.3%11.4%4.9%2.7%1.5%0.8%
Mar 202648.4%18.2%12.1%10.4%5.4%3%1.3%1.1%
Apr 202649.2%17.8%11.9%10.2%5.3%3%1.3%1.3%
May 202648.9%17.7%11.8%10.3%5.3%3.6%1.1%1.3%
Jun 202649.1%17.7%11.9%10.3%5.3%3.6%1.1%1.1%
Jul 202648.7%17.6%11.8%10.2%5.3%4.3%1.1%1.1%
Aug 202649%17.7%11.9%10.2%5.3%3.6%1.3%1.1%
Sep 202649.5%17.9%12%10.3%4.4%3.6%1.3%1.1%

How has the Honda Scooters and NIU comparison changed over the last 12 months?

3 findings
  • Honda Scooters was ahead of NIU in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Honda Scooters’ share of searches among moped and scooter brands worldwide moved from 6% to 4.4%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, NIU’s share of searches among moped and scooter brands worldwide moved from 0.99% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

How did search popularity change for moped and scooter brands worldwide in September 2026?

2 changes
  1. In September 2026, Honda Scooters lost share of searches among moped and scooter brands worldwide, from 5.3% to 4.4%.

  2. Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Honda Scooters’ and NIU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda Scooters

1 branded search term

  • honda scooters

NIU

1 branded search term

  • niu scooter

How the Brand Demand Index is measured

Other head-to-heads among moped and scooter brands

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