Honda Scooters vs Vespa:Which is searched more?
In September 2026, Vespa had more branded searches than Honda Scooters among moped and scooter brands worldwide. Vespa was estimated to have 1.5M branded searches compared to Honda Scooters’ 135K, and held a 58.2% Share of Search versus Honda Scooters’ 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Honda Scooters or Vespa?
Compare the moped and scooter brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vespa, Honda Scooters. The figures are in the table below the chart.
View monthly share of search table
| Month | Vespa | SYM | Kymco | Honda Scooters | Suzuki Scooters |
|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 23.1% | 15.5% | 6.9% | 2.1% |
| Nov 2025 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Dec 2025 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Jan 2026 | 52.5% | 23.1% | 15.4% | 6.9% | 2.1% |
| Feb 2026 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Mar 2026 | 56.6% | 21.2% | 14.2% | 6.4% | 1.6% |
| Apr 2026 | 57.5% | 20.8% | 13.9% | 6.2% | 1.5% |
| May 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Jun 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Jul 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Aug 2026 | 57.5% | 20.8% | 13.9% | 6.2% | 1.5% |
| Sep 2026 | 58.2% | 21% | 14.1% | 5.2% | 1.5% |
How has the Honda Scooters and Vespa comparison changed over the last 12 months?
3 findings
- Vespa was ahead of Honda Scooters in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda Scooters’ estimated Share of Search among moped and scooter brands worldwide moved from 6.9% to 5.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Vespa’s estimated Share of Search among moped and scooter brands worldwide moved from 52.4% to 58.2%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
How did search popularity change for moped and scooter brands worldwide in September 2026?
2 changes
In September 2026, Vespa gained estimated Share of Search among moped and scooter brands worldwide, from 57.5% to 58.2%.
In September 2026, Honda Scooters lost estimated Share of Search among moped and scooter brands worldwide, from 6.2% to 5.2%.
Other head-to-heads among moped and scooter brands
How each brand is measured
Brandwave collects information about searches that people make online using Honda Scooters’ and Vespa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Scooters
1 branded search term
- honda scooters
Vespa
2 branded search terms
- vespa
- vespa scooter
Put your own brand in this comparison
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