Brandwave

How popular isSegway?

In September 2026, people searched for Segway by name about 784,000 times worldwide, a 25.5% increase from the previous year. These searches made up 3.6% of all global moped and scooter brand searches, placing Segway sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about moped and scooter brands, Segway appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Segway is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. VespaShare of searches 49.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SYMShare of searches 17.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. KymcoShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. PiaggioShare of searches 10.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. SegwayShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top moped and scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segway was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Segway is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Scooters1st
  2. Vespa2nd
  3. NIU3rd
  4. Kymco4th
  5. Segway5th
  6. Piaggio6th
  7. SYM7th
  8. Suzuki Scooters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vespa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Scooters5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NIU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kymco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piaggio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Segway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SYM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suzuki Scooters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moped and scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which moped and scooter brands compete with Segway?

Segway against moped and scooter brands worldwide, by month

Share of searches by month for Vespa, SYM, Kymco, Piaggio, Honda Scooters, Segway. The figures are in the table below the chart.

View monthly share of searches table
MonthVespaSYMKymcoPiaggioHonda ScootersSegwaySuzuki ScootersNIU
Oct 202545.5%20.1%13.4%9.5%6%2.7%1.8%0.99%
Nov 202544.7%19.6%13.1%11.4%4.8%4%1.4%0.97%
Dec 202545.7%20.1%13.4%9.6%4.9%4%1.5%0.81%
Jan 202645.7%20.1%13.4%9.5%6%2.7%1.8%0.81%
Feb 202645.4%20%13.3%11.4%4.9%2.7%1.5%0.8%
Mar 202648.4%18.2%12.1%10.4%5.4%3%1.3%1.1%
Apr 202649.2%17.8%11.9%10.2%5.3%3%1.3%1.3%
May 202648.9%17.7%11.8%10.3%5.3%3.6%1.1%1.3%
Jun 202649.1%17.7%11.9%10.3%5.3%3.6%1.1%1.1%
Jul 202648.7%17.6%11.8%10.2%5.3%4.3%1.1%1.1%
Aug 202649%17.7%11.9%10.2%5.3%3.6%1.3%1.1%
Sep 202649.5%17.9%12%10.3%4.4%3.6%1.3%1.1%

  1. 1.Vespa

    49.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.SYM

    17.9%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Kymco

    12%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Piaggio

    10.3%

    Held 4th. 316K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Honda Scooters

    4.4%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Segway

    3.6%

    Held 6th. 111K estimated branded searches, +0.14% vs prior month. Share 0 points.

  7. 7.Suzuki Scooters

    1.3%

    Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.NIU

    1.1%

    Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Segway and its closest rivals

Every comparison with Segway

21 comparisons

How has branded search demand for Segway changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Segway worldwide rose from 625K to 784K.
  • Across the 12 months ending September 2026, Segway’s share of searches among moped and scooter brands worldwide increased from 2.7% to 3.6%.
  • Across the 12 months ending September 2026, Segway’s share of searches among moped and scooter brands worldwide peaked at 4.3% in July 2026 and was lowest at 2.7% in February 2026.

How did search popularity change for moped and scooter brands worldwide in September 2026?

6 changes

  1. In September 2026, Honda Scooters lost share of searches among moped and scooter brands worldwide, from 5.3% to 4.4%.

  2. Estimated monthly branded searches for Segway worldwide rose 48.7% over 12 measured months, from 74.6K to 111K in September 2026.

  3. Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Vespa worldwide rose 22.1% over 12 measured months, from 1.2M to 1.5M in September 2026.

  5. Estimated monthly branded searches for Piaggio worldwide rose 21.1% over 12 measured months, from 261K to 316K in September 2026.

  6. Estimated monthly branded searches for Suzuki Scooters worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are Segway’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Segway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • segway
  • segway moped
  • segway scooter

Do you work for Segway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Segway compete?

Segway is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Quad bike brands5th of 63.4%Show ranking
Moped and scooter brands6th of 83.6%Shown above
Electric scooter brands1st of 771%Show ranking
Kids scooters1st of 672.2%Show ranking
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Is Segway your brand?

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