Piaggio vs Segway:Which is more popular?
In September 2026, Piaggio had more branded searches than Segway among moped and scooter brands worldwide. Piaggio had about 316,000 branded searches, while Segway had 111,000. Piaggio made up 10.3% of all moped and scooter brand searches we track, and Segway accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about moped and scooter brands, Piaggio and Segway each appeared in two of the five answers. Piaggio was mentioned before Segway in two out of three answers that named either.
Who do people search for more?
Piaggio, about 3 searches for every 1 for Segway
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Piaggio, named ahead of Segway in 2 of 3 answers
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Top moped and scooter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Piaggio and Segway were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Piaggio was listed before Segway in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Honda Scooters1st
Vespa2nd
NIU3rd
Kymco4th
Segway5th- Piaggio6th
SYM7th
Suzuki Scooters–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vespa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honda Scooters5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NIU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kymco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Piaggio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Segway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SYM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Suzuki Scooters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about moped and scooter brands
5 answers
Asked ChatGPT
“Which moped or scooter brand should I buy?”
Asked ChatGPT
“What are the best moped and scooter brands?”
Asked ChatGPT
“What's the best moped or scooter brand for city commuting?”
Searched Google, AI Overview
“best scooter brand”
Searched Google, AI Overview
“moped brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Piaggio or Segway more popular in search?
This chart shows how often people search Google for Piaggio and Segway by name. Each line represents a brand's share of searches for all eight moped and scooter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Piaggio, Segway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vespa | SYM | Kymco | Piaggio | Honda Scooters | Segway | Suzuki Scooters | NIU |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.1% | 13.4% | 9.5% | 6% | 2.7% | 1.8% | 0.99% |
| Nov 2025 | 44.7% | 19.6% | 13.1% | 11.4% | 4.8% | 4% | 1.4% | 0.97% |
| Dec 2025 | 45.7% | 20.1% | 13.4% | 9.6% | 4.9% | 4% | 1.5% | 0.81% |
| Jan 2026 | 45.7% | 20.1% | 13.4% | 9.5% | 6% | 2.7% | 1.8% | 0.81% |
| Feb 2026 | 45.4% | 20% | 13.3% | 11.4% | 4.9% | 2.7% | 1.5% | 0.8% |
| Mar 2026 | 48.4% | 18.2% | 12.1% | 10.4% | 5.4% | 3% | 1.3% | 1.1% |
| Apr 2026 | 49.2% | 17.8% | 11.9% | 10.2% | 5.3% | 3% | 1.3% | 1.3% |
| May 2026 | 48.9% | 17.7% | 11.8% | 10.3% | 5.3% | 3.6% | 1.1% | 1.3% |
| Jun 2026 | 49.1% | 17.7% | 11.9% | 10.3% | 5.3% | 3.6% | 1.1% | 1.1% |
| Jul 2026 | 48.7% | 17.6% | 11.8% | 10.2% | 5.3% | 4.3% | 1.1% | 1.1% |
| Aug 2026 | 49% | 17.7% | 11.9% | 10.2% | 5.3% | 3.6% | 1.3% | 1.1% |
| Sep 2026 | 49.5% | 17.9% | 12% | 10.3% | 4.4% | 3.6% | 1.3% | 1.1% |
How has the Piaggio and Segway comparison changed over the last 12 months?
3 findings
- Piaggio was ahead of Segway in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Piaggio’s share of searches among moped and scooter brands worldwide moved from 9.5% to 10.3%, and its estimated monthly branded searches moved from 261K to 316K.
- Across the 12 months ending September 2026, Segway’s share of searches among moped and scooter brands worldwide moved from 2.7% to 3.6%, and its estimated monthly branded searches moved from 74.6K to 111K.
How did search popularity change for moped and scooter brands worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Piaggio’s and Segway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among moped and scooter brands
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