How popular isPiaggio?
In September 2026, people searched for Piaggio by name about 316,000 times worldwide, a 21.1% increase from the previous year. These searches made up 10.3% of all global moped and scooter brand searches, placing Piaggio fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about moped and scooter brands, Piaggio appeared in two of the five answers and was the sixth most recommended of the eight.
Piaggio is the fourth most searched of 8 competitors and the sixth most recommended in AI answers.
VespaShare of searches 49.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SYMShare of searches 17.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
KymcoShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
PiaggioShare of searches 10.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Honda ScootersShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top moped and scooter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Piaggio was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Piaggio is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Honda Scooters1st
- Vespa2nd
NIU3rd- Kymco4th
Segway5th- Piaggio6th
- SYM7th
Suzuki Scooters–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vespa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honda Scooters5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NIU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kymco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Piaggio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Segway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SYM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Suzuki Scooters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about moped and scooter brands
5 answers
Asked ChatGPT
“Which moped or scooter brand should I buy?”
Asked ChatGPT
“What are the best moped and scooter brands?”
Asked ChatGPT
“What's the best moped or scooter brand for city commuting?”
Searched Google, AI Overview
“best scooter brand”
Searched Google, AI Overview
“moped brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which moped and scooter brands compete with Piaggio?
Share of searches by month for Vespa, SYM, Kymco, Piaggio, Honda Scooters, Segway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vespa | SYM | Kymco | Piaggio | Honda Scooters | Segway | Suzuki Scooters | NIU |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.1% | 13.4% | 9.5% | 6% | 2.7% | 1.8% | 0.99% |
| Nov 2025 | 44.7% | 19.6% | 13.1% | 11.4% | 4.8% | 4% | 1.4% | 0.97% |
| Dec 2025 | 45.7% | 20.1% | 13.4% | 9.6% | 4.9% | 4% | 1.5% | 0.81% |
| Jan 2026 | 45.7% | 20.1% | 13.4% | 9.5% | 6% | 2.7% | 1.8% | 0.81% |
| Feb 2026 | 45.4% | 20% | 13.3% | 11.4% | 4.9% | 2.7% | 1.5% | 0.8% |
| Mar 2026 | 48.4% | 18.2% | 12.1% | 10.4% | 5.4% | 3% | 1.3% | 1.1% |
| Apr 2026 | 49.2% | 17.8% | 11.9% | 10.2% | 5.3% | 3% | 1.3% | 1.3% |
| May 2026 | 48.9% | 17.7% | 11.8% | 10.3% | 5.3% | 3.6% | 1.1% | 1.3% |
| Jun 2026 | 49.1% | 17.7% | 11.9% | 10.3% | 5.3% | 3.6% | 1.1% | 1.1% |
| Jul 2026 | 48.7% | 17.6% | 11.8% | 10.2% | 5.3% | 4.3% | 1.1% | 1.1% |
| Aug 2026 | 49% | 17.7% | 11.9% | 10.2% | 5.3% | 3.6% | 1.3% | 1.1% |
| Sep 2026 | 49.5% | 17.9% | 12% | 10.3% | 4.4% | 3.6% | 1.3% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 1.5M | 0% | +0.5 points | |
| 2, held 2nd | 17.9% | 550K | 0% | +0.2 points | |
| 3, held 3rd | 12% | 368K | 0% | +0.1 points | |
| 4, held 4th | 10.3% | 316K | 0% | +0.1 points | |
| 5, held 5th | 4.4% | 135K | -18.2% | -0.9 points | |
| 6, held 6th | 3.6% | 111K | +0.14% | 0 points | |
| 7, held 7th | 1.3% | 40.5K | 0% | 0 points | |
| 8, held 8th | 1.1% | 33.1K | 0% | 0 points |
1.
Vespa49.5%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
SYM17.9%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Kymco12%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Piaggio10.3%
Held 4th. 316K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.4%
Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
6.
Segway3.6%
Held 6th. 111K estimated branded searches, +0.14% vs prior month. Share 0 points.
1.3%
Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
NIU1.1%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Piaggio and its closest rivals
Every comparison with Piaggio
7 comparisons
How has branded search demand for Piaggio changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Piaggio worldwide rose from 261K to 316K.
- Across the 12 months ending September 2026, Piaggio’s share of searches among moped and scooter brands worldwide increased from 9.5% to 10.3%.
- Across the 12 months ending September 2026, Piaggio’s share of searches among moped and scooter brands worldwide peaked at 11.4% in February 2026 and was lowest at 9.5% in January 2026.
How did search popularity change for moped and scooter brands worldwide in September 2026?
6 changes
In September 2026, Honda Scooters lost share of searches among moped and scooter brands worldwide, from 5.3% to 4.4%.
Estimated monthly branded searches for Segway worldwide rose 48.7% over 12 measured months, from 74.6K to 111K in September 2026.
Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
Estimated monthly branded searches for Vespa worldwide rose 22.1% over 12 measured months, from 1.2M to 1.5M in September 2026.
Estimated monthly branded searches for Piaggio worldwide rose 21.1% over 12 measured months, from 261K to 316K in September 2026.
Estimated monthly branded searches for Suzuki Scooters worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are Piaggio’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Piaggio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- piaggio
- piaggio scooter
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Is Piaggio your brand?
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