How popular isSegway in search?
In August 2026, there were an estimated 673K branded searches for Segway worldwide which is up 22.4% over the last 11 months. Segway holds 2.2% estimated Share of Search among kids scooters worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Decathlon97.2%
- Segway2.2%
Razor0.35%
Micro Scooters0.16%
Globber0.11%
Yvolution<0.01%
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Where does Segway compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Kids scooters | 2nd of 6 | 2.2% | Shown below |
| Robot mowers | 2nd of 6 | 28.4% | Show ranking |
Which kids scooters compete with Segway?
Share of Search by month for Decathlon, Segway. The figures are in the table below the chart.
View monthly share of search table
| Month | Decathlon | Segway | Razor | Micro Scooters | Globber | Yvolution |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.1% | 2.1% | 0.43% | 0.24% | 0.13% | <0.01% |
| Nov 2025 | 97.4% | 1.8% | 0.35% | 0.35% | 0.16% | <0.01% |
| Dec 2025 | 97.5% | 1.8% | 0.43% | 0.24% | 0.11% | <0.01% |
| Jan 2026 | 97.8% | 1.8% | 0.24% | 0.13% | 0.09% | <0.01% |
| Feb 2026 | 97.3% | 2.1% | 0.29% | 0.16% | 0.13% | <0.01% |
| Mar 2026 | 97.1% | 2.1% | 0.35% | 0.24% | 0.16% | <0.01% |
| Apr 2026 | 96.5% | 2.6% | 0.43% | 0.23% | 0.19% | <0.01% |
| May 2026 | 96.4% | 2.6% | 0.52% | 0.23% | 0.19% | <0.01% |
| Jun 2026 | 97.1% | 2.2% | 0.43% | 0.16% | 0.13% | <0.01% |
| Jul 2026 | 97.1% | 2.2% | 0.43% | 0.16% | 0.13% | <0.01% |
| Aug 2026 | 97.2% | 2.2% | 0.35% | 0.16% | 0.11% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.2% | 30.4M | 0% | +0.1 points | |
| 2, held 2nd | 2.2% | 673K | 0% | 0 points | |
| 3, held 3rd | 0.35% | 110K | -18.5% | -0.1 points | |
| 4, held 4th | 0.16% | 49.5K | 0% | 0 points | |
| 5, held 5th | 0.11% | 33.1K | -18.3% | 0 points | |
| 6, held 6th | <0.01% | 1.6K | 0% | 0 points |
97.2%
Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.Segway
2.2%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Razor0.35%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
0.16%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Globber0.11%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
<0.01%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Segway and its closest rivals
How has branded search demand for Segway changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Segway worldwide rose from 550K to 673K.
- Across the 11 months ending August 2026, Segway’s estimated Share of Search among kids scooters worldwide held steady, from 2.1% to 2.2%.
How did search popularity change for kids scooters worldwide in August 2026?
3 changes
Estimated monthly branded searches for Segway worldwide rose 22.4% over 11 measured months, from 550K to 673K in August 2026.
Estimated monthly branded searches for Decathlon worldwide rose 22.1% over 11 measured months, from 24.9M to 30.4M in August 2026.

Estimated monthly branded searches for Micro Scooters worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How is Segway measured?
Brandwave collects information about searches that people make online using Segway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- segway
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Is Segway your brand?
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