Brandwave

Kids scooters:Which brands are most popular in search?

In August 2026, Decathlon was the most searched among kids scooters worldwide, with an estimated 30.4M branded searches and 97.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Decathlon97.2%
  2. Segway2.2%
  3. Razor0.35%
  4. Micro Scooters0.16%
  5. Globber0.11%
  6. Yvolution<0.01%

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Share of SearchLeaderboard

Compare the kids scooters shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kids scooters worldwide, by month

Share of Search by month for Decathlon, Segway. The figures are in the table below the chart.

View monthly share of search table
MonthDecathlonSegwayRazorMicro ScootersGlobberYvolution
Oct 202597.1%2.1%0.43%0.24%0.13%<0.01%
Nov 202597.4%1.8%0.35%0.35%0.16%<0.01%
Dec 202597.5%1.8%0.43%0.24%0.11%<0.01%
Jan 202697.8%1.8%0.24%0.13%0.09%<0.01%
Feb 202697.3%2.1%0.29%0.16%0.13%<0.01%
Mar 202697.1%2.1%0.35%0.24%0.16%<0.01%
Apr 202696.5%2.6%0.43%0.23%0.19%<0.01%
May 202696.4%2.6%0.52%0.23%0.19%<0.01%
Jun 202697.1%2.2%0.43%0.16%0.13%<0.01%
Jul 202697.1%2.2%0.43%0.16%0.13%<0.01%
Aug 202697.2%2.2%0.35%0.16%0.11%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Decathlon

    97.2%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Segway

    2.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Razor

    0.35%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  4. 4.Micro Scooters

    0.16%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Globber

    0.11%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.

  6. 6.Yvolution

    <0.01%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among kids scooters worldwide?

In August 2026, Decathlon was the most searched among kids scooters worldwide, with an estimated 30.4M branded searches and 97.2% estimated Share of Search within this set. Segway is in 2nd place, 95.1 percentage points behind at 2.2% Share of Search.

Global kids scooters, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Decathlon97.1% → 97.2%97.8%Jan 202696.4%May 20261st
Segway2.1% → 2.2%2.6%Apr 20261.8%Nov 20252nd
Razor0.43% → 0.35%0.52%May 20260.24%Jan 20263rd
Micro Scooters0.24% → 0.16%0.35%Nov 20250.13%Jan 20264th
Globber0.13% → 0.11%0.19%Apr 20260.09%Jan 20265th
Yvolution<0.01%<0.01%Dec 2025<0.01%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Decathlon’s estimated Share of Search among kids scooters worldwide peaked at 97.8% in January 2026 and was lowest at 96.4% in May 2026.
  • Across the 11 months ending August 2026, Decathlon, Segway, Razor, Micro Scooters, Globber and Yvolution held steady: their estimated Share of Search among kids scooters worldwide each moved less than 0.5 percentage points.

How did search popularity change for kids scooters worldwide in August 2026?

  1. Estimated monthly branded searches for Segway worldwide rose 22.4% over 11 measured months, from 550K to 673K in August 2026.

  2. Estimated monthly branded searches for Decathlon worldwide rose 22.1% over 11 measured months, from 24.9M to 30.4M in August 2026.

  3. Estimated monthly branded searches for Micro Scooters worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

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