Brandwave

NIU vs SYM:Which is more popular?

In September 2026, SYM had more branded searches than NIU among moped and scooter brands worldwide. SYM had about 550,000 branded searches, while NIU had 33,100. SYM made up 17.9% of all moped and scooter brand searches we track, and NIU accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about moped and scooter brands, NIU appeared in all five answers and SYM in one. NIU was mentioned before SYM in every answer.

Among moped and scooter brands worldwide in September 2026

Who do people search for more?

SYM, about 17 searches for every 1 for NIU

SYM 550K searchesNIU 33.1K searches

Who does AI mention more?

NIU, mentioned in every answer we collected

NIU in 5 of 5SYM in 1 of 5

Who does AI recommend more?

NIU, named ahead of SYM in every answer

NIU first in 5SYM never first

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Top moped and scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NIU appeared in all five answers. SYM was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NIU was listed before SYM in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Scooters1st
  2. Vespa2nd
  3. NIU3rd
  4. Kymco4th
  5. Segway5th
  6. Piaggio6th
  7. SYM7th
  8. Suzuki Scooters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vespa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Scooters5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NIU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kymco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piaggio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Segway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SYM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suzuki Scooters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moped and scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is NIU or SYM more popular in search?

This chart shows how often people search Google for NIU and SYM by name. Each line represents a brand's share of searches for all eight moped and scooter brands we track, month by month, from English-language searches worldwide.

NIU and SYM among moped and scooter brands worldwide, by month

Share of searches by month for SYM, NIU. The figures are in the table below the chart.

View monthly share of searches table
MonthVespaSYMKymcoPiaggioHonda ScootersSegwaySuzuki ScootersNIU
Oct 202545.5%20.1%13.4%9.5%6%2.7%1.8%0.99%
Nov 202544.7%19.6%13.1%11.4%4.8%4%1.4%0.97%
Dec 202545.7%20.1%13.4%9.6%4.9%4%1.5%0.81%
Jan 202645.7%20.1%13.4%9.5%6%2.7%1.8%0.81%
Feb 202645.4%20%13.3%11.4%4.9%2.7%1.5%0.8%
Mar 202648.4%18.2%12.1%10.4%5.4%3%1.3%1.1%
Apr 202649.2%17.8%11.9%10.2%5.3%3%1.3%1.3%
May 202648.9%17.7%11.8%10.3%5.3%3.6%1.1%1.3%
Jun 202649.1%17.7%11.9%10.3%5.3%3.6%1.1%1.1%
Jul 202648.7%17.6%11.8%10.2%5.3%4.3%1.1%1.1%
Aug 202649%17.7%11.9%10.2%5.3%3.6%1.3%1.1%
Sep 202649.5%17.9%12%10.3%4.4%3.6%1.3%1.1%

How has the NIU and SYM comparison changed over the last 12 months?

3 findings
  • SYM was ahead of NIU in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NIU’s share of searches among moped and scooter brands worldwide moved from 0.99% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, SYM’s share of searches among moped and scooter brands worldwide moved from 20.1% to 17.9%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for moped and scooter brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NIU’s and SYM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NIU

1 branded search term

  • niu scooter

SYM

1 branded search term

  • sym

How the Brand Demand Index is measured

Other head-to-heads among moped and scooter brands

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