Kymco vs Vespa:Which is searched more?
In September 2026, Vespa had more branded searches than Kymco among moped and scooter brands worldwide. Vespa was estimated to have 1.5M branded searches compared to Kymco’s 368K, and held a 58.2% Share of Search versus Kymco’s 14.1%. These are worldwide searches for English-language branded terms.
Follow Kymco vs Vespa and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kymco or Vespa?
Compare the moped and scooter brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vespa, Kymco. The figures are in the table below the chart.
View monthly share of search table
| Month | Vespa | SYM | Kymco | Honda Scooters | Suzuki Scooters |
|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 23.1% | 15.5% | 6.9% | 2.1% |
| Nov 2025 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Dec 2025 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Jan 2026 | 52.5% | 23.1% | 15.4% | 6.9% | 2.1% |
| Feb 2026 | 53.4% | 23.5% | 15.7% | 5.7% | 1.7% |
| Mar 2026 | 56.6% | 21.2% | 14.2% | 6.4% | 1.6% |
| Apr 2026 | 57.5% | 20.8% | 13.9% | 6.2% | 1.5% |
| May 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Jun 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Jul 2026 | 57.7% | 20.9% | 14% | 6.3% | 1.3% |
| Aug 2026 | 57.5% | 20.8% | 13.9% | 6.2% | 1.5% |
| Sep 2026 | 58.2% | 21% | 14.1% | 5.2% | 1.5% |
How has the Kymco and Vespa comparison changed over the last 12 months?
3 findings
- Vespa was ahead of Kymco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kymco’s estimated Share of Search among moped and scooter brands worldwide moved from 15.5% to 14.1%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Vespa’s estimated Share of Search among moped and scooter brands worldwide moved from 52.4% to 58.2%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
How did search popularity change for moped and scooter brands worldwide in September 2026?
1 change
In September 2026, Vespa gained estimated Share of Search among moped and scooter brands worldwide, from 57.5% to 58.2%.
Other head-to-heads among moped and scooter brands
How each brand is measured
Brandwave collects information about searches that people make online using Kymco’s and Vespa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.