Brandwave

NIU vs Suzuki Scooters:Which is more popular?

In September 2026, Suzuki Scooters had more branded searches than NIU among moped and scooter brands worldwide. Suzuki Scooters had about 40,500 branded searches, while NIU had 33,100. Suzuki Scooters made up 1.3% of all moped and scooter brand searches we track, and NIU accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about moped and scooter brands, NIU appeared in all five answers and Suzuki Scooters in none.

Among moped and scooter brands worldwide in September 2026

Who do people search for more?

Suzuki Scooters, about 22% more searches than NIU

Suzuki Scooters 40.5K searchesNIU 33.1K searches

Who does AI mention more?

NIU, mentioned in every answer we collected

NIU in 5 of 5Suzuki Scooters in 0 of 5

Who does AI recommend more?

NIU, the only one of the two named

NIU first in 5Suzuki Scooters never named

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Top moped and scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NIU appeared in all five answers. Suzuki Scooters did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Scooters1st
  2. Vespa2nd
  3. NIU3rd
  4. Kymco4th
  5. Segway5th
  6. Piaggio6th
  7. SYM7th
  8. Suzuki Scooters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vespa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Scooters5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NIU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kymco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piaggio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Segway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SYM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suzuki Scooters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moped and scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is NIU or Suzuki Scooters more popular in search?

This chart shows how often people search Google for NIU and Suzuki Scooters by name. Each line represents a brand's share of searches for all eight moped and scooter brands we track, month by month, from English-language searches worldwide.

NIU and Suzuki Scooters among moped and scooter brands worldwide, by month

Share of searches by month for Suzuki Scooters, NIU. The figures are in the table below the chart.

View monthly share of searches table
MonthVespaSYMKymcoPiaggioHonda ScootersSegwaySuzuki ScootersNIU
Oct 202545.5%20.1%13.4%9.5%6%2.7%1.8%0.99%
Nov 202544.7%19.6%13.1%11.4%4.8%4%1.4%0.97%
Dec 202545.7%20.1%13.4%9.6%4.9%4%1.5%0.81%
Jan 202645.7%20.1%13.4%9.5%6%2.7%1.8%0.81%
Feb 202645.4%20%13.3%11.4%4.9%2.7%1.5%0.8%
Mar 202648.4%18.2%12.1%10.4%5.4%3%1.3%1.1%
Apr 202649.2%17.8%11.9%10.2%5.3%3%1.3%1.3%
May 202648.9%17.7%11.8%10.3%5.3%3.6%1.1%1.3%
Jun 202649.1%17.7%11.9%10.3%5.3%3.6%1.1%1.1%
Jul 202648.7%17.6%11.8%10.2%5.3%4.3%1.1%1.1%
Aug 202649%17.7%11.9%10.2%5.3%3.6%1.3%1.1%
Sep 202649.5%17.9%12%10.3%4.4%3.6%1.3%1.1%

How has the NIU and Suzuki Scooters comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: NIU took it in May 2026, Suzuki Scooters took it in August 2026.
  • Across the 12 months ending September 2026, NIU’s share of searches among moped and scooter brands worldwide moved from 0.99% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Suzuki Scooters’ share of searches among moped and scooter brands worldwide moved from 1.8% to 1.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for moped and scooter brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Suzuki Scooters worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NIU’s and Suzuki Scooters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NIU

1 branded search term

  • niu scooter

Suzuki Scooters

1 branded search term

  • suzuki scooters

How the Brand Demand Index is measured

Other head-to-heads among moped and scooter brands

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