Brandwave

How popular isNIU?

In September 2026, people searched for NIU by name about 33,100 times worldwide, a 22.1% increase from the previous year. These searches made up 9.1% of all global scooter brand searches, placing NIU fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about scooter brands, NIU appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

NIU is the fifth most searched of 7 competitors and the second most recommended in AI answers.

  1. Segway-NinebotShare of searches 36.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. RazorShare of searches 24.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Micro ScootersShare of searches 16.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. GlobberShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NIUShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NIU was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NIU is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway-Ninebot1st
  2. NIU2nd
  3. Razor3rd
  4. Micro Scooters4th
  5. Globber–
  6. Oxelo–
  7. Yvolution–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway-Ninebot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NIU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Razor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Micro Scooters1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Globber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxelo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yvolution0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which scooter brands compete with NIU?

NIU against scooter brands worldwide, by month

Share of searches by month for Segway-Ninebot, Razor, Micro Scooters, Globber, NIU, Oxelo. The figures are in the table below the chart.

View monthly share of searches table
MonthSegway-NinebotRazorMicro ScootersGlobberNIUOxeloYvolution
Oct 202527%32.8%18.1%9.9%8.1%3.6%0.48%
Nov 202522.8%27.8%27.8%12.5%5.6%3.1%0.48%
Dec 202521.2%38.7%21.2%9.5%5.2%3.5%0.69%
Jan 202625.9%31.7%17.3%11.6%7.7%5.2%0.56%
Feb 202628.7%28.7%15.7%12.9%8.6%4.7%0.62%
Mar 202631.3%25.8%17.2%11.5%9.4%4.2%0.46%
Apr 202628.2%28.2%15.5%12.7%10.4%4.6%0.41%
May 202630.6%30.6%13.7%11.2%9.2%4.1%0.43%
Jun 202633%33%12.1%9.9%8.1%3.6%0.39%
Jul 202633%33%12.1%9.9%8.1%3.6%0.39%
Aug 202635.8%29.2%13.1%8.8%8.8%3.9%0.42%
Sep 202636.9%24.8%16.5%9.1%9.1%3.3%0.36%

  1. 1.Segway-Ninebot

    36.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Razor

    24.8%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -4.4 points.

  3. 3.Micro Scooters

    16.5%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  4. 4.Globber

    9.1%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.NIU

    9.1%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Oxelo

    3.3%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.Yvolution

    0.36%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between NIU and its closest rivals

Every comparison with NIU

17 comparisons

How has branded search demand for NIU changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NIU worldwide rose from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, NIU’s share of searches among scooter brands worldwide increased from 8.1% to 9.1%.
  • Across the 12 months ending September 2026, NIU’s share of searches among scooter brands worldwide peaked at 10.4% in April 2026 and was lowest at 5.2% in December 2025.

How did search popularity change for scooter brands worldwide in September 2026?

6 changes

  1. In September 2026, Micro Scooters gained share of searches among scooter brands worldwide, from 13.1% to 16.5%.

  2. In September 2026, Segway-Ninebot gained share of searches among scooter brands worldwide, from 35.8% to 36.9%.

  3. In September 2026, Razor lost share of searches among scooter brands worldwide, from 29.2% to 24.8%.

  4. In September 2026, Oxelo lost share of searches among scooter brands worldwide, from 3.9% to 3.3%.

  5. Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Yvolution worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are NIU’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using NIU’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • niu scooter

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How the Brand Demand Index is measured

Where does NIU compete?

NIU is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Moped and scooter brands8th of 81.1%Show ranking
Electric scooter brands5th of 73.5%Show ranking
Scooter brands5th of 79.1%Shown above
Creator with pink hair and a pink jacket

Is NIU your brand?

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