Brandwave

Micro Scooters vs NIU:Which is more popular?

In September 2026, Micro Scooters had more branded searches than NIU among scooter brands worldwide. Micro Scooters had about 60,500 branded searches, while NIU had 33,100. Micro Scooters made up 16.5% of all scooter brand searches we track, and NIU accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about scooter brands, NIU appeared in three of the five answers and Micro Scooters in one. NIU was mentioned before Micro Scooters in three out of four answers.

Among scooter brands worldwide in September 2026

Who do people search for more?

Micro Scooters, about 83% more searches than NIU

Micro Scooters 60.5K searchesNIU 33.1K searches

Who does AI mention more?

NIU, mentioned in 3 of 5 answers, Micro Scooters in 1

NIU in 3 of 5Micro Scooters in 1 of 5

Who does AI recommend more?

NIU, named ahead of Micro Scooters in 3 of 4 answers

NIU first in 3Micro Scooters first in 1

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Top scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NIU was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Micro Scooters was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NIU was listed before Micro Scooters in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway-Ninebot1st
  2. NIU2nd
  3. Razor3rd
  4. Micro Scooters4th
  5. Globber–
  6. Oxelo–
  7. Yvolution–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway-Ninebot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NIU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Razor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Micro Scooters1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Globber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxelo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yvolution0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Micro Scooters or NIU more popular in search?

This chart shows how often people search Google for Micro Scooters and NIU by name. Each line represents a brand's share of searches for all seven scooter brands we track, month by month, from English-language searches worldwide.

Micro Scooters and NIU among scooter brands worldwide, by month

Share of searches by month for Micro Scooters, NIU. The figures are in the table below the chart.

View monthly share of searches table
MonthSegway-NinebotRazorMicro ScootersGlobberNIUOxeloYvolution
Oct 202527%32.8%18.1%9.9%8.1%3.6%0.48%
Nov 202522.8%27.8%27.8%12.5%5.6%3.1%0.48%
Dec 202521.2%38.7%21.2%9.5%5.2%3.5%0.69%
Jan 202625.9%31.7%17.3%11.6%7.7%5.2%0.56%
Feb 202628.7%28.7%15.7%12.9%8.6%4.7%0.62%
Mar 202631.3%25.8%17.2%11.5%9.4%4.2%0.46%
Apr 202628.2%28.2%15.5%12.7%10.4%4.6%0.41%
May 202630.6%30.6%13.7%11.2%9.2%4.1%0.43%
Jun 202633%33%12.1%9.9%8.1%3.6%0.39%
Jul 202633%33%12.1%9.9%8.1%3.6%0.39%
Aug 202635.8%29.2%13.1%8.8%8.8%3.9%0.42%
Sep 202636.9%24.8%16.5%9.1%9.1%3.3%0.36%

How has the Micro Scooters and NIU comparison changed over the last 12 months?

3 findings
  • Micro Scooters was ahead of NIU in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Micro Scooters’ share of searches among scooter brands worldwide moved from 18.1% to 16.5%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, NIU’s share of searches among scooter brands worldwide moved from 8.1% to 9.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

How did search popularity change for scooter brands worldwide in September 2026?

2 changes

  1. In September 2026, Micro Scooters gained share of searches among scooter brands worldwide, from 13.1% to 16.5%.

  2. Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Micro Scooters’ and NIU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Micro Scooters

1 branded search term

  • micro scooter

NIU

1 branded search term

  • niu scooter

How the Brand Demand Index is measured

Other head-to-heads among scooter brands

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