Brandwave

NIU vs Segway-Ninebot:Which is more popular?

In September 2026, Segway-Ninebot had more branded searches than NIU among scooter brands worldwide. Segway-Ninebot had about 135,000 branded searches, while NIU had 33,100. Segway-Ninebot made up 36.9% of all scooter brand searches we track, and NIU accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about scooter brands, NIU and Segway-Ninebot each appeared in three of the five answers. Segway-Ninebot was mentioned before NIU in every answer that named either.

Among scooter brands worldwide in September 2026

Who do people search for more?

Segway-Ninebot, about 4 searches for every 1 for NIU

Segway-Ninebot 135K searchesNIU 33.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

NIU in 3 of 5Segway-Ninebot in 3 of 5

Who does AI recommend more?

Segway-Ninebot, named ahead of NIU in 3 of 3 answers

Segway-Ninebot first in 3NIU never first

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Top scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NIU and Segway-Ninebot were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Segway-Ninebot was listed before NIU in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway-Ninebot1st
  2. NIU2nd
  3. Razor3rd
  4. Micro Scooters4th
  5. Globber–
  6. Oxelo–
  7. Yvolution–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway-Ninebot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NIU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Razor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Micro Scooters1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Globber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxelo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yvolution0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is NIU or Segway-Ninebot more popular in search?

This chart shows how often people search Google for NIU and Segway-Ninebot by name. Each line represents a brand's share of searches for all seven scooter brands we track, month by month, from English-language searches worldwide.

NIU and Segway-Ninebot among scooter brands worldwide, by month

Share of searches by month for Segway-Ninebot, NIU. The figures are in the table below the chart.

View monthly share of searches table
MonthSegway-NinebotRazorMicro ScootersGlobberNIUOxeloYvolution
Oct 202527%32.8%18.1%9.9%8.1%3.6%0.48%
Nov 202522.8%27.8%27.8%12.5%5.6%3.1%0.48%
Dec 202521.2%38.7%21.2%9.5%5.2%3.5%0.69%
Jan 202625.9%31.7%17.3%11.6%7.7%5.2%0.56%
Feb 202628.7%28.7%15.7%12.9%8.6%4.7%0.62%
Mar 202631.3%25.8%17.2%11.5%9.4%4.2%0.46%
Apr 202628.2%28.2%15.5%12.7%10.4%4.6%0.41%
May 202630.6%30.6%13.7%11.2%9.2%4.1%0.43%
Jun 202633%33%12.1%9.9%8.1%3.6%0.39%
Jul 202633%33%12.1%9.9%8.1%3.6%0.39%
Aug 202635.8%29.2%13.1%8.8%8.8%3.9%0.42%
Sep 202636.9%24.8%16.5%9.1%9.1%3.3%0.36%

How has the NIU and Segway-Ninebot comparison changed over the last 12 months?

3 findings
  • Segway-Ninebot was ahead of NIU in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NIU’s share of searches among scooter brands worldwide moved from 8.1% to 9.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Segway-Ninebot’s share of searches among scooter brands worldwide moved from 27% to 36.9%, and its estimated monthly branded searches moved from 90.5K to 135K.

How did search popularity change for scooter brands worldwide in September 2026?

2 changes

  1. In September 2026, Segway-Ninebot gained share of searches among scooter brands worldwide, from 35.8% to 36.9%.

  2. Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NIU’s and Segway-Ninebot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NIU

1 branded search term

  • niu scooter

Segway-Ninebot

1 branded search term

  • segway ninebot

How the Brand Demand Index is measured

Other head-to-heads among scooter brands

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