Brandwave

Gotrax vs NIU:Which is more popular?

In September 2026, Gotrax had more branded searches than NIU among electric scooter brands worldwide. Gotrax had about 49,500 branded searches, while NIU had 33,100. Gotrax made up 5.2% of all electric scooter brand searches we track, and NIU accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about electric scooter brands, Gotrax and NIU each appeared in three of the five answers. NIU was mentioned before Gotrax in three out of four answers.

Among electric scooter brands worldwide in September 2026

Who do people search for more?

Gotrax, about 50% more searches than NIU

Gotrax 49.5K searchesNIU 33.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Gotrax in 3 of 5NIU in 3 of 5

Who does AI recommend more?

NIU, named ahead of Gotrax in 3 of 4 answers

NIU first in 3Gotrax first in 1

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Top electric scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gotrax was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NIU was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NIU was listed before Gotrax in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway1st
  2. NIU2nd
  3. Apollo Scooters3rd
  4. Gotrax4th
  5. Razor–
  6. Xiaomi Electric Scooter–
  7. Inokim–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gotrax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NIU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apollo Scooters3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Razor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi Electric Scooter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Inokim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gotrax or NIU more popular in search?

This chart shows how often people search Google for Gotrax and NIU by name. Each line represents a brand's share of searches for all seven electric scooter brands we track, month by month, from English-language searches worldwide.

Gotrax and NIU among electric scooter brands worldwide, by month

Share of searches by month for Gotrax, NIU. The figures are in the table below the chart.

View monthly share of searches table
MonthSegwayRazorXiaomi Electric ScooterGotraxNIUApollo ScootersInokim
Oct 202568.3%13.7%6.1%5%3.4%2.2%1.2%
Nov 202568.7%13.7%6.2%5.1%2.8%2.3%1.2%
Dec 202567.5%16.6%5%6.1%2.2%1.8%0.81%
Jan 202674.9%10.1%4.5%5.5%2.5%1.6%0.9%
Feb 202673.3%9.9%5.4%5.4%3%2%1.1%
Mar 202666.7%11%9%6%4%2.2%1.2%
Apr 202667.8%11.1%7.5%6.1%4.1%2.2%1.2%
May 202665.3%13.1%7.2%7.2%3.9%2.2%1.2%
Jun 202666.3%13.3%7.3%6%3.3%2.7%1.2%
Jul 202666.5%13.3%7.3%6%3.3%2.7%0.98%
Aug 202669.3%11.3%7.6%5.1%3.4%2.3%1%
Sep 202671%9.5%7.8%5.2%3.5%1.9%1%

How has the Gotrax and NIU comparison changed over the last 12 months?

3 findings
  • Gotrax was ahead of NIU in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gotrax’s share of searches among electric scooter brands worldwide moved from 5% to 5.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, NIU’s share of searches among electric scooter brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

How did search popularity change for electric scooter brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Gotrax worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gotrax’s and NIU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gotrax

1 branded search term

  • gotrax

NIU

1 branded search term

  • niu scooter

How the Brand Demand Index is measured

Other head-to-heads among electric scooter brands

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