Gotrax vs NIU:Which is more popular?
In September 2026, Gotrax had more branded searches than NIU among electric scooter brands worldwide. Gotrax had about 49,500 branded searches, while NIU had 33,100. Gotrax made up 5.2% of all electric scooter brand searches we track, and NIU accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about electric scooter brands, Gotrax and NIU each appeared in three of the five answers. NIU was mentioned before Gotrax in three out of four answers.
Who do people search for more?
Gotrax, about 50% more searches than NIU
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
NIU, named ahead of Gotrax in 3 of 4 answers
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Top electric scooter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gotrax was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NIU was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NIU was listed before Gotrax in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Segway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gotrax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NIU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apollo Scooters3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Razor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi Electric Scooter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Inokim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric scooter brands
5 answers
Asked ChatGPT
“Which electric scooter brand should I buy?”
Asked ChatGPT
“What are the best electric scooter brands?”
Asked ChatGPT
“What's the best electric scooter brand for short urban trips?”
Searched Google, AI Overview
“best electric scooter”
Searched Google, AI Overview
“electric scooter for commuting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Gotrax or NIU more popular in search?
This chart shows how often people search Google for Gotrax and NIU by name. Each line represents a brand's share of searches for all seven electric scooter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gotrax, NIU. The figures are in the table below the chart.
View monthly share of searches table
| Month | Segway | Razor | Xiaomi Electric Scooter | Gotrax | NIU | Apollo Scooters | Inokim |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 13.7% | 6.1% | 5% | 3.4% | 2.2% | 1.2% |
| Nov 2025 | 68.7% | 13.7% | 6.2% | 5.1% | 2.8% | 2.3% | 1.2% |
| Dec 2025 | 67.5% | 16.6% | 5% | 6.1% | 2.2% | 1.8% | 0.81% |
| Jan 2026 | 74.9% | 10.1% | 4.5% | 5.5% | 2.5% | 1.6% | 0.9% |
| Feb 2026 | 73.3% | 9.9% | 5.4% | 5.4% | 3% | 2% | 1.1% |
| Mar 2026 | 66.7% | 11% | 9% | 6% | 4% | 2.2% | 1.2% |
| Apr 2026 | 67.8% | 11.1% | 7.5% | 6.1% | 4.1% | 2.2% | 1.2% |
| May 2026 | 65.3% | 13.1% | 7.2% | 7.2% | 3.9% | 2.2% | 1.2% |
| Jun 2026 | 66.3% | 13.3% | 7.3% | 6% | 3.3% | 2.7% | 1.2% |
| Jul 2026 | 66.5% | 13.3% | 7.3% | 6% | 3.3% | 2.7% | 0.98% |
| Aug 2026 | 69.3% | 11.3% | 7.6% | 5.1% | 3.4% | 2.3% | 1% |
| Sep 2026 | 71% | 9.5% | 7.8% | 5.2% | 3.5% | 1.9% | 1% |
How has the Gotrax and NIU comparison changed over the last 12 months?
3 findings
- Gotrax was ahead of NIU in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gotrax’s share of searches among electric scooter brands worldwide moved from 5% to 5.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, NIU’s share of searches among electric scooter brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for electric scooter brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gotrax’s and NIU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electric scooter brands

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