Brandwave

How popular isGotrax?

In September 2026, people searched for Gotrax by name about 49,500 times worldwide, a 22.2% increase from the previous year. These searches made up 5.2% of all global electric scooter brand searches, placing Gotrax fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about electric scooter brands, Gotrax appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Gotrax is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. SegwayShare of searches 71%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RazorShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Xiaomi Electric ScooterShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GotraxShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. NIUShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top electric scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gotrax was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gotrax is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway1st
  2. NIU2nd
  3. Apollo Scooters3rd
  4. Gotrax4th
  5. Razor–
  6. Xiaomi Electric Scooter–
  7. Inokim–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gotrax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NIU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apollo Scooters3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Razor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi Electric Scooter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Inokim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which electric scooter brands compete with Gotrax?

Gotrax against electric scooter brands worldwide, by month

Share of searches by month for Segway, Razor, Xiaomi Electric Scooter, Gotrax, NIU. The figures are in the table below the chart.

View monthly share of searches table
MonthSegwayRazorXiaomi Electric ScooterGotraxNIUApollo ScootersInokim
Oct 202568.3%13.7%6.1%5%3.4%2.2%1.2%
Nov 202568.7%13.7%6.2%5.1%2.8%2.3%1.2%
Dec 202567.5%16.6%5%6.1%2.2%1.8%0.81%
Jan 202674.9%10.1%4.5%5.5%2.5%1.6%0.9%
Feb 202673.3%9.9%5.4%5.4%3%2%1.1%
Mar 202666.7%11%9%6%4%2.2%1.2%
Apr 202667.8%11.1%7.5%6.1%4.1%2.2%1.2%
May 202665.3%13.1%7.2%7.2%3.9%2.2%1.2%
Jun 202666.3%13.3%7.3%6%3.3%2.7%1.2%
Jul 202666.5%13.3%7.3%6%3.3%2.7%0.98%
Aug 202669.3%11.3%7.6%5.1%3.4%2.3%1%
Sep 202671%9.5%7.8%5.2%3.5%1.9%1%

  1. 1.Segway

    71%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Razor

    9.5%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.8 points.

  3. 3.Xiaomi Electric Scooter

    7.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Gotrax

    5.2%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.NIU

    3.5%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Apollo Scooters

    1.9%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  7. 7.Inokim

    1%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Gotrax and its closest rivals

Every comparison with Gotrax

6 comparisons

How has branded search demand for Gotrax changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gotrax worldwide rose from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Gotrax’s share of searches among electric scooter brands worldwide peaked at 7.2% in May 2026 and was lowest at 5% in October 2025.

How did search popularity change for electric scooter brands worldwide in September 2026?

5 changes

  1. In September 2026, Segway gained share of searches among electric scooter brands worldwide, from 69.3% to 71%.

  2. In September 2026, Razor lost share of searches among electric scooter brands worldwide, from 11.3% to 9.5%.

  3. Xiaomi Electric Scooter’s share of searches among electric scooter brands worldwide has gained ground for 3 months in a row, from 7.3% to 7.8% in September 2026.

  4. Estimated monthly branded searches for Gotrax worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

  5. Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are Gotrax’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gotrax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gotrax

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How the Brand Demand Index is measured

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