NIU vs Segway:Which is more popular?
In September 2026, Segway had more branded searches than NIU among electric scooter brands worldwide. Segway had about 673,000 branded searches, while NIU had 33,100. Segway made up 71% of all electric scooter brand searches we track, and NIU accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about electric scooter brands, Segway appeared in all five answers and NIU in three. Segway was mentioned before NIU in every answer.
Who do people search for more?
Segway, about 20 searches for every 1 for NIU
Who does AI mention more?
Segway, mentioned in every answer we collected
Who does AI recommend more?
Segway, named ahead of NIU in every answer
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Top electric scooter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Segway appeared in all five answers. NIU was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Segway was listed before NIU in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Segway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gotrax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NIU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apollo Scooters3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Razor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi Electric Scooter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Inokim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric scooter brands
5 answers
Asked ChatGPT
“Which electric scooter brand should I buy?”
Asked ChatGPT
“What are the best electric scooter brands?”
Asked ChatGPT
“What's the best electric scooter brand for short urban trips?”
Searched Google, AI Overview
“best electric scooter”
Searched Google, AI Overview
“electric scooter for commuting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NIU or Segway more popular in search?
This chart shows how often people search Google for NIU and Segway by name. Each line represents a brand's share of searches for all seven electric scooter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Segway, NIU. The figures are in the table below the chart.
View monthly share of searches table
| Month | Segway | Razor | Xiaomi Electric Scooter | Gotrax | NIU | Apollo Scooters | Inokim |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 13.7% | 6.1% | 5% | 3.4% | 2.2% | 1.2% |
| Nov 2025 | 68.7% | 13.7% | 6.2% | 5.1% | 2.8% | 2.3% | 1.2% |
| Dec 2025 | 67.5% | 16.6% | 5% | 6.1% | 2.2% | 1.8% | 0.81% |
| Jan 2026 | 74.9% | 10.1% | 4.5% | 5.5% | 2.5% | 1.6% | 0.9% |
| Feb 2026 | 73.3% | 9.9% | 5.4% | 5.4% | 3% | 2% | 1.1% |
| Mar 2026 | 66.7% | 11% | 9% | 6% | 4% | 2.2% | 1.2% |
| Apr 2026 | 67.8% | 11.1% | 7.5% | 6.1% | 4.1% | 2.2% | 1.2% |
| May 2026 | 65.3% | 13.1% | 7.2% | 7.2% | 3.9% | 2.2% | 1.2% |
| Jun 2026 | 66.3% | 13.3% | 7.3% | 6% | 3.3% | 2.7% | 1.2% |
| Jul 2026 | 66.5% | 13.3% | 7.3% | 6% | 3.3% | 2.7% | 0.98% |
| Aug 2026 | 69.3% | 11.3% | 7.6% | 5.1% | 3.4% | 2.3% | 1% |
| Sep 2026 | 71% | 9.5% | 7.8% | 5.2% | 3.5% | 1.9% | 1% |
How has the NIU and Segway comparison changed over the last 12 months?
3 findings
- Segway was ahead of NIU in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NIU’s share of searches among electric scooter brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Segway’s share of searches among electric scooter brands worldwide moved from 68.3% to 71%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for electric scooter brands worldwide in September 2026?
2 changes
In September 2026, Segway gained share of searches among electric scooter brands worldwide, from 69.3% to 71%.
Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NIU’s and Segway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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