Brandwave

Gotrax vs Razor:Which is more popular?

In September 2026, Razor had more branded searches than Gotrax among electric scooter brands worldwide. Razor had about 90,500 branded searches, while Gotrax had 49,500. Razor made up 9.5% of all electric scooter brand searches we track, and Gotrax accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about electric scooter brands, Gotrax appeared in three of the five answers and Razor in none.

Among electric scooter brands worldwide in September 2026

Who do people search for more?

Razor, about 83% more searches than Gotrax

Razor 90.5K searchesGotrax 49.5K searches

Who does AI mention more?

Gotrax, mentioned in 3 of 5 answers, Razor in 0

Gotrax in 3 of 5Razor in 0 of 5

Who does AI recommend more?

Gotrax, the only one of the two named

Gotrax first in 3Razor never named

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Top electric scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gotrax was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Razor did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway1st
  2. NIU2nd
  3. Apollo Scooters3rd
  4. Gotrax4th
  5. Razor–
  6. Xiaomi Electric Scooter–
  7. Inokim–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gotrax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NIU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apollo Scooters3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Razor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi Electric Scooter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Inokim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gotrax or Razor more popular in search?

This chart shows how often people search Google for Gotrax and Razor by name. Each line represents a brand's share of searches for all seven electric scooter brands we track, month by month, from English-language searches worldwide.

Gotrax and Razor among electric scooter brands worldwide, by month

Share of searches by month for Razor, Gotrax. The figures are in the table below the chart.

View monthly share of searches table
MonthSegwayRazorXiaomi Electric ScooterGotraxNIUApollo ScootersInokim
Oct 202568.3%13.7%6.1%5%3.4%2.2%1.2%
Nov 202568.7%13.7%6.2%5.1%2.8%2.3%1.2%
Dec 202567.5%16.6%5%6.1%2.2%1.8%0.81%
Jan 202674.9%10.1%4.5%5.5%2.5%1.6%0.9%
Feb 202673.3%9.9%5.4%5.4%3%2%1.1%
Mar 202666.7%11%9%6%4%2.2%1.2%
Apr 202667.8%11.1%7.5%6.1%4.1%2.2%1.2%
May 202665.3%13.1%7.2%7.2%3.9%2.2%1.2%
Jun 202666.3%13.3%7.3%6%3.3%2.7%1.2%
Jul 202666.5%13.3%7.3%6%3.3%2.7%0.98%
Aug 202669.3%11.3%7.6%5.1%3.4%2.3%1%
Sep 202671%9.5%7.8%5.2%3.5%1.9%1%

How has the Gotrax and Razor comparison changed over the last 12 months?

3 findings
  • Razor was ahead of Gotrax in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gotrax’s share of searches among electric scooter brands worldwide moved from 5% to 5.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Razor’s share of searches among electric scooter brands worldwide moved from 13.7% to 9.5%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for electric scooter brands worldwide in September 2026?

2 changes
  1. In September 2026, Razor lost share of searches among electric scooter brands worldwide, from 11.3% to 9.5%.

  2. Estimated monthly branded searches for Gotrax worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gotrax’s and Razor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gotrax

1 branded search term

  • gotrax

Razor

1 branded search term

  • razor scooter

How the Brand Demand Index is measured

Other head-to-heads among electric scooter brands

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