Brandwave

NIU vs Oxelo:Which is more popular?

In September 2026, NIU had more branded searches than Oxelo among scooter brands worldwide. NIU had about 33,100 branded searches, while Oxelo had 12,100. NIU made up 9.1% of all scooter brand searches we track, and Oxelo accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about scooter brands, NIU appeared in three of the five answers and Oxelo in none.

Among scooter brands worldwide in September 2026

Who do people search for more?

NIU, about 3 searches for every 1 for Oxelo

NIU 33.1K searchesOxelo 12.1K searches

Who does AI mention more?

NIU, mentioned in 3 of 5 answers, Oxelo in 0

NIU in 3 of 5Oxelo in 0 of 5

Who does AI recommend more?

NIU, the only one of the two named

NIU first in 3Oxelo never named

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Top scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NIU was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oxelo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway-Ninebot1st
  2. NIU2nd
  3. Razor3rd
  4. Micro Scooters4th
  5. Globber–
  6. Oxelo–
  7. Yvolution–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway-Ninebot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NIU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Razor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Micro Scooters1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Globber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxelo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yvolution0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is NIU or Oxelo more popular in search?

This chart shows how often people search Google for NIU and Oxelo by name. Each line represents a brand's share of searches for all seven scooter brands we track, month by month, from English-language searches worldwide.

NIU and Oxelo among scooter brands worldwide, by month

Share of searches by month for NIU, Oxelo. The figures are in the table below the chart.

View monthly share of searches table
MonthSegway-NinebotRazorMicro ScootersGlobberNIUOxeloYvolution
Oct 202527%32.8%18.1%9.9%8.1%3.6%0.48%
Nov 202522.8%27.8%27.8%12.5%5.6%3.1%0.48%
Dec 202521.2%38.7%21.2%9.5%5.2%3.5%0.69%
Jan 202625.9%31.7%17.3%11.6%7.7%5.2%0.56%
Feb 202628.7%28.7%15.7%12.9%8.6%4.7%0.62%
Mar 202631.3%25.8%17.2%11.5%9.4%4.2%0.46%
Apr 202628.2%28.2%15.5%12.7%10.4%4.6%0.41%
May 202630.6%30.6%13.7%11.2%9.2%4.1%0.43%
Jun 202633%33%12.1%9.9%8.1%3.6%0.39%
Jul 202633%33%12.1%9.9%8.1%3.6%0.39%
Aug 202635.8%29.2%13.1%8.8%8.8%3.9%0.42%
Sep 202636.9%24.8%16.5%9.1%9.1%3.3%0.36%

How has the NIU and Oxelo comparison changed over the last 12 months?

3 findings
  • NIU was ahead of Oxelo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NIU’s share of searches among scooter brands worldwide moved from 8.1% to 9.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Oxelo’s share of searches among scooter brands worldwide moved from 3.6% to 3.3%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for scooter brands worldwide in September 2026?

2 changes

  1. In September 2026, Oxelo lost share of searches among scooter brands worldwide, from 3.9% to 3.3%.

  2. Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NIU’s and Oxelo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NIU

1 branded search term

  • niu scooter

Oxelo

1 branded search term

  • oxelo

How the Brand Demand Index is measured

Other head-to-heads among scooter brands

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