Brandwave

Micro Scooters vs Razor:Which is more popular by branded search?

In August 2026, Razor had more branded searches than Micro Scooters among scooter brands worldwide. Razor was estimated to have 110K branded searches compared to Micro Scooters’ 49.5K, and held a 52.6% Share of Search versus Micro Scooters’ 23.7%. These are worldwide searches for English-language branded terms.

Share of Search among scooter brands worldwide in August 2026Which is more popular in search, Micro Scooters or Razor?
Micro Scooters23.7%49.5K searches
vs
Razor52.6%110K searches

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Which is more popular in search, Micro Scooters or Razor?

Compare the scooter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Micro Scooters and Razor among scooter brands worldwide, by month

Share of Search by month for Razor, Micro Scooters. The figures are in the table below the chart.

View monthly share of search table
MonthRazorMicro ScootersGlobberOxeloYvolution
Oct 202550.6%27.8%15.2%5.6%0.74%
Nov 202538.8%38.8%17.5%4.3%0.67%
Dec 202552.6%28.8%12.9%4.7%0.94%
Jan 202647.7%26.1%17.5%7.8%0.84%
Feb 202645.9%25.1%20.5%7.5%0.99%
Mar 202643.5%29.1%19.5%7.1%0.77%
Apr 202645.9%25.2%20.7%7.6%0.67%
May 202650.9%22.8%18.7%6.8%0.72%
Jun 202655.9%20.5%16.8%6.1%0.66%
Jul 202655.9%20.5%16.8%6.1%0.66%
Aug 202652.6%23.7%15.8%7.1%0.77%
Sep 2026—————

How has the Micro Scooters and Razor comparison changed over the last 12 months?

  • Razor was ahead of Micro Scooters in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among scooter brands worldwide moved from 27.8% to 23.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Razor’s estimated Share of Search among scooter brands worldwide moved from 50.6% to 52.6%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for scooter brands worldwide in August 2026?

  1. In August 2026, Micro Scooters gained estimated Share of Search among scooter brands worldwide, from 20.5% to 23.7%.

  2. In August 2026, Razor lost estimated Share of Search among scooter brands worldwide, from 55.9% to 52.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Micro Scooters’ and Razor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Micro Scooters

1 branded search term

  • micro scooter

Razor

1 branded search term

  • razor scooter

How the Brand Demand Index is measured

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