Brandwave

Razor vs Wishbone:Which is searched more?

In September 2026, Wishbone had more branded searches than Razor among kids scooter and balance bike brands worldwide. Wishbone was estimated to have 110K branded searches compared to Razor’s 90.5K, and held a 29.9% Share of Search versus Razor’s 24.6%. These are worldwide searches for English-language branded terms.

Share of Search among kids scooter and balance bike brands worldwide in September 2026Which is more popular in search, Razor or Wishbone?
Razor24.6%90.5K searches
vs
Wishbone29.9%110K searches

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Which is more popular in search, Razor or Wishbone?

Compare the kids scooter and balance bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Razor and Wishbone among kids scooter and balance bike brands worldwide, by month

Share of Search by month for Wishbone, Razor. The figures are in the table below the chart.

View monthly share of search table
MonthWishboneRazorStriderMicro ScootersGlobber
Oct 202538.5%25.6%14.1%14.1%7.7%
Nov 202532.4%21.6%14.6%21.6%9.7%
Dec 202525.8%31.7%17.4%17.4%7.8%
Jan 202648.2%17.8%17.8%9.7%6.5%
Feb 202637.8%20.8%20.8%11.4%9.3%
Mar 202633.7%22.6%18.5%15.1%10.1%
Apr 202630.3%24.7%20.3%13.6%11.1%
May 202634.1%27.9%15.3%12.5%10.2%
Jun 202631.1%31.1%17.1%11.4%9.3%
Jul 202632.1%32.1%14.4%11.8%9.6%
Aug 202633.6%27.4%18.4%12.3%8.2%
Sep 202629.9%24.6%20.1%16.4%9%

How has the Razor and Wishbone comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Razor took it in December 2025, Wishbone took it in January 2026.
  • Across the 12 months ending September 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands worldwide moved from 25.6% to 24.6%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Wishbone’s estimated Share of Search among kids scooter and balance bike brands worldwide moved from 38.5% to 29.9%, and its estimated monthly branded searches moved from 165K to 110K.

How did search popularity change for kids scooter and balance bike brands worldwide in September 2026?

  1. In September 2026, Wishbone lost estimated Share of Search among kids scooter and balance bike brands worldwide, from 33.6% to 29.9%.

  2. In September 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands worldwide, from 27.4% to 24.6%.

Other head-to-heads among kids scooter and balance bike brands

How each brand is measured

Brandwave collects information about searches that people make online using Razor’s and Wishbone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Razor

1 branded search term

  • razor scooter

Wishbone

1 branded search term

  • wishbone

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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