Brandwave

How popular isKawasaki in search?

In September 2026, there were an estimated 2.2M branded searches for Kawasaki worldwide which is down 18.2% over the last 12 months. Kawasaki holds 28.6% estimated Share of Search among quad bike brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yamaha52.3%
  2. Kawasaki28.6%
  3. Polaris10.5%
  4. Segway8.6%
Kawasaki website (opens in a new tab)

Follow Kawasaki and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which quad bike brands compete with Kawasaki?

Kawasaki against quad bike brands worldwide, by month

Share of Search by month for Yamaha, Kawasaki, Polaris, Segway. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaKawasakiPolarisSegway
Oct 202548.8%32.7%11.9%6.6%
Nov 202553.1%29.1%10.7%7.1%
Dec 202556.1%25.1%11.3%7.5%
Jan 202653.1%29.1%10.7%7.1%
Feb 202653.8%29.5%10.8%5.9%
Mar 202658.1%26%9.6%6.4%
Apr 202652.3%28.6%10.5%8.6%
May 202652.3%28.6%10.5%8.6%
Jun 202652.3%28.6%10.5%8.6%
Jul 202652.3%28.6%10.5%8.6%
Aug 202651.1%28%12.5%8.4%
Sep 202652.3%28.6%10.5%8.6%

  1. 1.Yamaha

    52.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Kawasaki

    28.6%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Polaris

    10.5%

    Held 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -2 points.

  4. 4.Segway

    8.6%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Kawasaki and its closest rivals

Every comparison with Kawasaki

How has branded search demand for Kawasaki changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kawasaki worldwide fell from 2.7M to 2.2M.
  • Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among quad bike brands worldwide decreased from 32.7% to 28.6%.
  • Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among quad bike brands worldwide peaked at 32.7% in October 2025 and was lowest at 25.1% in December 2025.

How did search popularity change for quad bike brands worldwide in September 2026?

  1. In September 2026, Yamaha gained estimated Share of Search among quad bike brands worldwide, from 51.1% to 52.3%.

  2. In September 2026, Kawasaki gained estimated Share of Search among quad bike brands worldwide, from 28% to 28.6%.

  3. In September 2026, Polaris lost estimated Share of Search among quad bike brands worldwide, from 12.5% to 10.5%.

  4. Estimated monthly branded searches for Segway worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

Where does Kawasaki compete?

Kawasaki is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Motorcycle brands5th of 98.4%Show ranking
Dirt bikes brands3rd of 411.4%Show ranking
Quad bike brands2nd of 428.6%Shown above

How is Kawasaki measured?

Brandwave collects information about searches that people make online using Kawasaki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kawasaki

Do you work for Kawasaki? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kawasaki your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free