FiiO vs Yamaha:Which is searched more?
In September 2026, FiiO had more branded searches than Yamaha among bluetooth receiver brands worldwide. FiiO had about 135,000 branded searches, while Yamaha had 720. FiiO made up 58.5% of all bluetooth receiver brand searches we track, and Yamaha accounted for 0.31%. These are worldwide searches for English-language branded terms.
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Is FiiO or Yamaha more popular in search?
Compare the Bluetooth receiver brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for FiiO, Yamaha. The figures are in the table below the chart.
View monthly share of searches table
| Month | FiiO | WiiM | Audioengine | Mpow | Bose | Logitech | Yamaha |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 31.2% | 6.2% | 3.4% | 1% | 0.8% | 0.42% |
| Nov 2025 | 52.4% | 35.1% | 7% | 3.1% | 1.1% | 0.74% | 0.5% |
| Dec 2025 | 57.2% | 31.4% | 6.3% | 2.8% | 1% | 0.83% | 0.45% |
| Jan 2026 | 58.5% | 32.1% | 5.2% | 2.3% | 0.67% | 0.67% | 0.46% |
| Feb 2026 | 61% | 27.3% | 6.7% | 3% | 0.72% | 0.86% | 0.45% |
| Mar 2026 | 56.8% | 31.1% | 7.6% | 2.8% | 0.67% | 0.67% | 0.37% |
| Apr 2026 | 62.1% | 27.8% | 5.6% | 2.5% | 0.87% | 0.74% | 0.4% |
| May 2026 | 58.2% | 31.9% | 5.2% | 2.9% | 0.82% | 0.56% | 0.38% |
| Jun 2026 | 53.5% | 36% | 5.9% | 2.6% | 0.92% | 0.63% | 0.43% |
| Jul 2026 | 62.3% | 27.9% | 5.6% | 2.5% | 0.74% | 0.6% | 0.33% |
| Aug 2026 | 63.2% | 28.4% | 4.6% | 2.1% | 0.73% | 0.61% | 0.34% |
| Sep 2026 | 58.5% | 32.1% | 5.2% | 2.3% | 0.82% | 0.69% | 0.31% |
How has the FiiO and Yamaha comparison changed over the last 12 months?
3 findings
- FiiO was ahead of Yamaha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FiiO’s share of searches among bluetooth receiver brands worldwide moved from 56.9% to 58.5%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among bluetooth receiver brands worldwide moved from 0.42% to 0.31%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for bluetooth receiver brands worldwide in September 2026?
2 changes
In September 2026, FiiO lost share of searches among bluetooth receiver brands worldwide, from 63.2% to 58.5%.
Estimated monthly branded searches for Yamaha worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FiiO’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bluetooth receiver brands
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