Brandwave

How popular isFiiO?

In September 2026, people searched for FiiO by name about 135,000 times worldwide, about the same as the previous year. These searches made up 58.5% of all global bluetooth receiver brand searches, placing FiiO first out of seven brands. When we asked both ChatGPT and Google AI Overviews about bluetooth receiver brands, FiiO appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

FiiO is the most searched of 7 competitors and the most recommended in AI answers.

  1. FiiOShare of searches 58.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. WiiMShare of searches 32.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. AudioengineShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MpowShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BoseShare of searches 0.82%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top bluetooth receiver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FiiO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FiiO is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FiiO1st
  2. Audioengine2nd
  3. WiiM3rd
  4. Logitech4th
  5. Mpow–
  6. Bose–
  7. Yamaha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Audioengine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FiiO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WiiM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mpow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bluetooth receiver brands

5 answers

  • Asked ChatGPT

    “Which Bluetooth receiver brand should I buy?”

    1. 1FiiO

  • Asked ChatGPT

    “What are the best Bluetooth receiver brands?”

    1. 1FiiO
    2. 2WiiM
    3. 3Audioengine
    4. 4Logitech

  • Asked ChatGPT

    “What's the best Bluetooth receiver brand for home audio?”

    1. 1Audioengine
    2. 2FiiO
    3. 3WiiM

  • Searched Google, AI Overview

    “best bluetooth receiver”

    1. 1Audioengine

  • Searched Google, AI Overview

    “bluetooth audio receiver”

    1. 1Audioengine

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which bluetooth receiver brands compete with FiiO?

FiiO against bluetooth receiver brands worldwide, by month

Share of searches by month for FiiO, WiiM, Audioengine, Mpow. The figures are in the table below the chart.

View monthly share of searches table
MonthFiiOWiiMAudioengineMpowBoseLogitechYamaha
Oct 202556.9%31.2%6.2%3.4%1%0.8%0.42%
Nov 202552.4%35.1%7%3.1%1.1%0.74%0.5%
Dec 202557.2%31.4%6.3%2.8%1%0.83%0.45%
Jan 202658.5%32.1%5.2%2.3%0.67%0.67%0.46%
Feb 202661%27.3%6.7%3%0.72%0.86%0.45%
Mar 202656.8%31.1%7.6%2.8%0.67%0.67%0.37%
Apr 202662.1%27.8%5.6%2.5%0.87%0.74%0.4%
May 202658.2%31.9%5.2%2.9%0.82%0.56%0.38%
Jun 202653.5%36%5.9%2.6%0.92%0.63%0.43%
Jul 202662.3%27.9%5.6%2.5%0.74%0.6%0.33%
Aug 202663.2%28.4%4.6%2.1%0.73%0.61%0.34%
Sep 202658.5%32.1%5.2%2.3%0.82%0.69%0.31%

  1. 1.FiiO

    58.5%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -4.7 points.

  2. 2.WiiM

    32.1%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.Audioengine

    5.2%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Mpow

    2.3%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Bose

    0.82%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Logitech

    0.69%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Yamaha

    0.31%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between FiiO and its closest rivals

Every comparison with FiiO

6 comparisons

How has branded search demand for FiiO changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FiiO worldwide held steady at 135K.
  • Across the 12 months ending September 2026, FiiO’s share of searches among bluetooth receiver brands worldwide increased from 56.9% to 58.5%.
  • Across the 12 months ending September 2026, FiiO’s share of searches among bluetooth receiver brands worldwide peaked at 63.2% in August 2026 and was lowest at 52.4% in November 2025.

How did search popularity change for bluetooth receiver brands worldwide in September 2026?

6 changes

  1. In September 2026, WiiM gained share of searches among bluetooth receiver brands worldwide, from 28.4% to 32.1%.

  2. In September 2026, Audioengine gained share of searches among bluetooth receiver brands worldwide, from 4.6% to 5.2%.

  3. In September 2026, FiiO lost share of searches among bluetooth receiver brands worldwide, from 63.2% to 58.5%.

  4. Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Yamaha worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

  6. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are FiiO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using FiiO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiio

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How the Brand Demand Index is measured

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