Brandwave

How popular isFirman in search?

In September 2026, there were an estimated 22.2K branded searches for Firman worldwide which held steady over the last 12 months. Firman holds 3.9% estimated Share of Search among inverter generator brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cummins43.2%
  2. Honda Power Equipment26.8%
  3. Generac23.7%
  4. Firman3.9%
  5. Hyundai Power Equipment1.9%
  6. Champion0.42%
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Which inverter generator brands compete with Firman?

Firman against inverter generator brands worldwide, by month

Share of Search by month for Cummins, Honda Power Equipment, Generac, Firman. The figures are in the table below the chart.

View monthly share of search table
MonthCumminsHonda Power EquipmentGeneracFirmanHyundai Power EquipmentChampion
Oct 202544.7%24.1%24.5%4%2.2%0.44%
Nov 202547.2%24.7%21.1%4.3%2.4%0.46%
Dec 202549.4%21.5%22.1%4.5%2%0.58%
Jan 202627.7%26.2%41.4%3%1.4%0.27%
Feb 202646.9%21.1%25.7%4.2%1.7%0.46%
Mar 202644.3%24.9%24.3%4%2%0.52%
Apr 202651.1%22.5%18.8%4.6%2.3%0.6%
May 202649%26%18%4.4%2%0.58%
Jun 202645.2%23.6%24.8%4.1%1.8%0.53%
Jul 202643%22.7%28.8%3.2%1.8%0.51%
Aug 202641%25.6%27.5%3.7%1.7%0.48%
Sep 202643.2%26.8%23.7%3.9%1.9%0.42%

  1. 1.Cummins

    43.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Honda Power Equipment

    26.8%

    Moved from 3rd to 2nd. 153K estimated branded searches, -0.78% vs prior month. Share +1.2 points.

  3. 3.Generac

    23.7%

    Moved from 2nd to 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  4. 4.Firman

    3.9%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Hyundai Power Equipment

    1.9%

    Held 5th. 10.8K estimated branded searches, +2.9% vs prior month. Share +0.1 points.

  6. 6.Champion

    0.42%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare search popularity between Firman and its closest rivals

Every comparison with Firman

How has branded search demand for Firman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Firman worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Firman’s estimated Share of Search among inverter generator brands worldwide peaked at 4.6% in April 2026 and was lowest at 3% in January 2026.

How did search popularity change for inverter generator brands worldwide in September 2026?

  1. In September 2026, Honda Power Equipment overtook Generac to rank 2nd among inverter generator brands worldwide, with 26.8% estimated Share of Search.

  2. In September 2026, Cummins gained estimated Share of Search among inverter generator brands worldwide, from 41% to 43.2%.

  3. In September 2026, Generac lost estimated Share of Search among inverter generator brands worldwide, from 27.5% to 23.7%.

  4. Estimated monthly branded searches for Hyundai Power Equipment worldwide fell 10% over 12 measured months, from 12K to 10.8K in September 2026.

Where does Firman compete?

Firman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Portable generator brands4th of 52.5%Show ranking
Inverter generator brands4th of 63.9%Shown above

How is Firman measured?

Brandwave collects information about searches that people make online using Firman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • firman

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How the Brand Demand Index is measured

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